THE HERO PLAN
English book presentation

MILANO

7 march 2016

SPEAKER

Daniel Vecino, The Hero Plan author

DURATION

60-90’ presentation + questions
The event will be performed in English

KEY TOPICS

• The Hero Plan
• Lean Strategy
• Business Model Innovation
• Neuromarketing
• Gamification

CONTENTS

• Three keys of a killer proposal: Focus Focus Focus + Different + Memorable
• The Hero Plan: A gamified lean journey to design your killer strategy, taking the most of neuromarketing
• The Hero Plan Mission Board: how to find your purpose, your focus
• The Hero Plan Battle Board: how to design your strategy and tactic
• The art of being memorable: How to be remembered and chosen among your competitors in the battlefield
• The Hero Plan & Lean Startup

ABOUT THE HERO PLAN

The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.

A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.

A goal you can only achieve by practical and real application of effective neuromarketing techniques.

Are you ready to fight?

MORE INFO…

The Hero Plan is a best-seller book written and designed by Daniel Vecino and prologued by Ash Maurya

The Hero Plan website