THE HERO PLAN
Workshop!

MILANO

30 march 2017

MASTER

Daniel Vecino, The Hero Plan author

DURATION

8 hours

The event will be performed in English

KEY TOPICS

• The Hero Plan
• Lean Strategy
• Business Model Innovation
• Neuromarketing
• Gamification

GOALS

• Learn the keys that define the winning strategy of your company
• Discover the three steps of the journey to design killer proposals
• Target customers analyzing their true needs
• Develop focus and different proposals
• Learn and apply the neuroscientific knowledge of becoming memorable
• Improve our differentiating proposal with memorable experiences
• Practice with the conversion rules from The Hero Plan battle board to Business Model and Lean Canvas to design your value plan
• Design lean experiments to validate hypothesis

CONTENTS

THE HERO PLAN Fighting!

• Focus Focus Focus, Different and Memorable: three keys of a killer proposal
• The DNA of a proposal
• The Hero Plan Battle Board

GOAL Focus Focus Focus

• Hero: discovering our powers and weaknesses
• Allies: ready to help us
• The Hero Plan Mission Board

PLAN Learning through the battle

• The power of the villain
• Differentiating Plan
• Value Plan: conversion rules from The Hero Plan Battle Board to Business Model Canvas and Lean Canvas
• Neuromarketing and the science of being memorable
• Emotional triggers
• Memorable Plan

ACTION Learning through failure

• Designing lean experiments

ABOUT THE HERO PLAN

The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.

A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.

A goal you can only achieve by practical and real application of effective neuromarketing techniques.

Are you ready to fight?

MORE INFO…

FortyTWO website