THE HERO PLAN
Workshop!

MILANO

30 march 2017

MASTER

Daniel Vecino, The Hero Plan author

DURATION

8 hours

The event will be performed in English

KEY TOPICS

  • The Hero Plan
  • Lean Strategy
  • Business Model Innovation
  • Neuromarketing
  • Gamification

GOALS

  • Learn the keys that define the winning strategy of your company
  • Discover the three steps of the journey to design killer proposals
  • Target customers analyzing their true needs
  • Develop focus and different proposals
  • Learn and apply the neuroscientific knowledge of becoming memorable
  • Improve our differentiating proposal with memorable experiences
  • Practice with the conversion rules from The Hero Plan battle board to Business Model and Lean Canvas to design your value plan
  • Design lean experiments to validate hypothesis

CONTENTS

THE HERO PLAN Fighting!

  • Focus Focus Focus, Different and Memorable: three keys of a killer proposal
  • The DNA of a proposal
  • The Hero Plan Battle Board

GOAL Focus Focus Focus

  • Hero: discovering our powers and weaknesses
  • Allies: ready to help us
  • The Hero Plan Mission Board

PLAN Learning through the battle

  • The power of the villain
  • Differentiating Plan
  • Value Plan: conversion rules from The Hero Plan Battle Board to Business Model Canvas and Lean Canvas
  • Neuromarketing and the science of being memorable
  • Emotional triggers
  • Memorable Plan

ACTION Learning through failure

  • Designing lean experiments

ABOUT THE HERO PLAN

The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.

A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.

A goal you can only achieve by practical and real application of effective neuromarketing techniques.

Are you ready to fight?

MORE INFO…

FortyTWO website

TICKETS

The ticket includes:
+ The Hero Plan Digital English Book
+ The Hero Plan Virtual Kit
+ The Hero Plan Fighter Certificate
+ Lunch & Coffee

PRICE:

+ Early bird: 645€ (up to 31 January)
+ Standard rate: 795€

Just 30 tickets

Organised by

The Hero Plan
FortyTwo

Supported by

Domus Academy

Ash Maurya

ASH MAURYA · Running Lean

FocusFocusFocus
Focus on a memorable difference that matters to your customers

Alex Osterwalder

ALEX OSTERWALDER · Strategizer

Lean Strategy & Gamification
The Hero Plan, a systematic and gamified lean method to design your strategy

Sergio Jimenez

SERGIO JIMÉNEZ · GamiWorld

Awesome engagement
Gamification to design strategy and business models. Awesome!