{"id":4903,"date":"2016-12-17T11:25:17","date_gmt":"2016-12-17T10:25:17","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=4903"},"modified":"2017-04-17T11:40:42","modified_gmt":"2017-04-17T10:40:42","slug":"the-hero-plan-workshop-in-milano","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/the-hero-plan-workshop-in-milano\/","title":{"rendered":"The Hero Plan workshop in Milano"},"content":{"rendered":"[vc_row][vc_column width=\u00bb2\/3&#8243;][vc_column_text]\n<h1 class=\"eventTitle1\">THE HERO PLAN<br \/>\nWorkshop!<\/h1>\n<h2>MILANO<\/h2>\n<p>30 march 2017<\/p>\n[\/vc_column_text][vc_column_text]\n<h3>MASTER<\/h3>\n<p><a href=\"http:\/\/theheroplan.com\/en\/contact\/\">Daniel Vecino<\/a>, The Hero Plan author<\/p>\n<h3>DURATION<\/h3>\n<p>8 hours<\/p>\n<p>The event will be performed in English<\/p>\n<h3>KEY TOPICS<\/h3>\n<ul>\n<li>The Hero Plan<\/li>\n<li>Lean Strategy<\/li>\n<li>Business Model Innovation<\/li>\n<li>Neuromarketing<\/li>\n<li>Gamification<\/li>\n<\/ul>\n<h3>GOALS<\/h3>\n<ul>\n<li>Learn the keys that define the winning strategy of your company<\/li>\n<li>Discover the three steps of the journey to design killer proposals<\/li>\n<li>Target customers analyzing their true needs<\/li>\n<li>Develop focus and different proposals<\/li>\n<li>Learn and apply the neuroscientific knowledge of becoming memorable<\/li>\n<li>Improve our differentiating proposal with memorable experiences<\/li>\n<li>Practice with the conversion rules from The Hero Plan battle board to Business Model and Lean Canvas to design your value plan<\/li>\n<li>Design lean experiments to validate hypothesis<\/li>\n<\/ul>\n<h3>CONTENTS<\/h3>\n<p><strong>THE HERO PLAN Fighting!<\/strong><\/p>\n<ul>\n<li>\nFocus Focus Focus, Different and Memorable: three keys of a killer proposal<\/li>\n<li>The DNA of a proposal<\/li>\n<li>The Hero Plan Battle Board<\/li>\n<\/ul>\n<p><strong>GOAL Focus Focus Focus<\/strong><\/p>\n<ul>\n<li>Hero: discovering our powers and weaknesses<\/li>\n<li>Allies: ready to help us<\/li>\n<li>The Hero Plan Mission Board<\/li>\n<\/ul>\n<p><strong>PLAN Learning through the battle<\/strong><\/p>\n<ul>\n<li>The power of the villain<\/li>\n<li>Differentiating Plan<\/li>\n<li>Value Plan: conversion rules from The Hero Plan Battle Board to Business Model Canvas and Lean Canvas<\/li>\n<li>Neuromarketing and the science of being memorable<\/li>\n<li>Emotional triggers<\/li>\n<li>Memorable Plan<\/li>\n<\/ul>\n<p><strong>ACTION Learning through failure<\/strong><\/p>\n<ul>\n<li>Designing lean experiments<\/li>\n<\/ul>\n<h3>ABOUT THE HERO PLAN<\/h3>\n<p>The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.<\/p>\n<p>A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.<\/p>\n<p>A goal you can only achieve by practical and real application of effective neuromarketing techniques.<\/p>\n<p>Are you ready to fight?<\/p>\n<h3>MORE INFO&#8230;<\/h3>\n<p><a href=\"http:\/\/fortytwo42.com\/projects\/thp\/\">FortyTWO website<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3&#8243;][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">TICKETS<\/div>\n[\/vc_column_text][vc_column_text]The ticket includes:<br \/>\n+ The Hero Plan Digital English Book<br \/>\n+ The Hero Plan Virtual Kit<br \/>\n+ The Hero Plan Fighter Certificate<br \/>\n+ Lunch &#038; Coffee<\/p>\n[\/vc_column_text][vc_column_text]<strong>PRICE:<\/strong><\/p>\n<p>+ Early bird: 645\u20ac (up to 31 January)<br \/>\n+ Standard rate: 795\u20ac<\/p>\n<p>Just 30 tickets<\/p>\n[\/vc_column_text][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb url=\u00bbhttp:\/\/fortytwo42.com\/projects\/thp\/\u00bb align=\u00bbcenter\u00bb]REGISTER Now![\/mk_button][\/mk_custom_box][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">Organised by<\/div>\n[\/vc_column_text][vc_column_text]The Hero Plan<br \/>\nFortyTwo<br \/>\n[\/vc_column_text][\/mk_custom_box][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">Supported by<\/div>\n[\/vc_column_text][vc_column_text]Domus Academy[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row][mk_page_section bg_color=\u00bb#000000&#8243; padding=\u00bb40&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275306561{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AshMaurya.jpg\u00bb image_width=\u00bb150&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>ASH MAURYA<\/strong> \u00b7\u00a0Running Lean<br \/>\n[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>FocusFocusFocus<\/strong><br \/>\nFocus on a memorable difference that matters to your customers<\/p>\n[\/vc_column_text][mk_padding_divider size=\u00bb20&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275300981{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AlexOsterwalder.jpg\u00bb image_width=\u00bb150&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>ALEX OSTERWALDER<\/strong> \u00b7\u00a0Strategizer[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>Lean Strategy &#038; Gamification<\/strong><br \/>\nThe Hero Plan, a systematic and gamified lean method to design your strategy<\/p>\n[\/vc_column_text][mk_padding_divider size=\u00bb20&#8243;][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275313300{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_SergioJimenez.jpg\u00bb image_width=\u00bb150&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>SERGIO JIM\u00c9NEZ<\/strong> \u00b7\u00a0GamiWorld[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>Awesome engagement<\/strong><br \/>\nGamification to design strategy and business models. Awesome!<\/p>\n[\/vc_column_text][mk_padding_divider size=\u00bb20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"<div class='eventCity'>Milano<\/div>\n<div class='eventCountry'>Italy<\/div>\n<div class='eventTitle'><a href='http:\/\/theheroplan.com\/es\/the-hero-plan-workshop-in-milano\/' title='The Hero Plan Workshop in Milano'>Workshop<\/a><\/div>\n<div class='eventDate'>30 March 2017<br \/>Organised by FortyTwo<\/div>\n<div class='eventBtnDT'><a href='http:\/\/theheroplan.com\/es\/the-hero-plan-workshop-in-milano\/' title='More info...'>More info&#8230;<\/a><\/div>\n","protected":false},"author":1,"featured_media":4935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hero Plan workshop in Milano - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"The Hero Plan workshop in Milano. 30 march 2017. 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