{"id":4751,"date":"2016-11-03T14:50:03","date_gmt":"2016-11-03T13:50:03","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=4751"},"modified":"2016-11-11T09:22:47","modified_gmt":"2016-11-11T08:22:47","slug":"ambar-2017-estrategia-enfocada-diferente-y-memorable","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/ambar-2017-estrategia-enfocada-diferente-y-memorable\/","title":{"rendered":"Ambar 2017: estrategia enfocada, diferente y memorable"},"content":{"rendered":"[vc_row][vc_column width=\u00bb2\/3&#8243;][vc_column_text]\n<h1 class=\"eventTitle1\">Ambar 2017: Estrategia enfocada, diferente y memorable<\/h1>\n<p>8\u00a0noviembre 2016<\/p>\n[\/vc_column_text][vc_column_text]<strong>El Departamento de Marketing de<\/strong> <a href=\"http:\/\/ambar.com\">Ambar<\/a> se da cita para <strong>consolidar y lanzar la estrategia<\/strong> que ser\u00e1 aplicada a lo largo de 2017.<\/p>\n<p>En esta ocasi\u00f3n la reuni\u00f3n cobra mayor protagonismo debido al reposicionamiento que la marca va a realizar para <strong>competir como una empresa cervecera global<\/strong>.<\/p>\n<p>Durante la jornada, <strong><a href=\"http:\/\/theheroplan.com\/es\/contacto\/\">Daniel Vecino<\/a><\/strong>, creador y autor de <a href=\"http:\/\/theheroplan.com\/es\/libro\/\">El Plan del H\u00e9roe<\/a>, liderar\u00e1 una sesi\u00f3n de trabajo en la que participar\u00e1n todos los miembros del Departamento de Marketing de Ambar.<\/p>\n<p>El objetivo, <strong>conocer y practicar con la metodolog\u00eda de El Plan H\u00e9roe<\/strong> para el desarrollo de nuevas <strong>acciones enfocadas, diferentes y memorables <\/strong>que puedan ser ejecutadas dentro del nuevo marco estrat\u00e9gico.<\/p>\n[\/vc_column_text][vc_column_text]\n<h3>Testimonios<\/h3>\n<p><i>\u00abEnhorabuena por TheHeroPlan. No solo contiene todas las herramientas para dise\u00f1ar planes concretos sino que te permite desde el juego retar tu propuesta una y otra vez. Lets play, Ready to Fight.\u00bb<\/i><br \/>\n<a href=\"https:\/\/es.linkedin.com\/in\/javieraylagasrey\/en\">Javier Aylagas Rey<\/a>, Marketing AMBAR La Zaragozana<\/p>\n<p><i>\u00abUna jornada entretenida y muy satisfactoria FOCO FOCO FOCO. Buena herramienta para estructurar ideas y muy vers\u00e1til\u00bb<\/i><br \/>\n<a href=\"https:\/\/es.linkedin.com\/in\/manoloiglesias\/en\">Manuel Iglesias<\/a>, Community Manager AMBAR La Zaragozana<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3&#8243;][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">Organiza<\/div>\n[\/vc_column_text][vc_column_text]AMBAR La Zaragozana<br \/>\n[\/vc_column_text][\/mk_custom_box][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">D\u00f3nde<\/div>\n[\/vc_column_text][mk_gmaps latitude=\u00bb42.0806948&#8243; longitude=\u00bb-0.1790265&#8243; height=\u00bb300&#8243;][mk_padding_divider size=\u00bb30&#8243;][vc_column_text]<strong>HOTEL HOSTERIA DE GUARA<\/strong><br \/>\nC\/ Oriente, 2<br \/>\n22144 Bierge<br \/>\nHuesca[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<div class='eventCity'>Bierge<\/div>\n<div class='eventCountry'>In Company<\/div>\n<div class='eventTitle'><a href='http:\/\/theheroplan.com\/es\/ambar-2017-estrategia-enfocada-diferente-y-memorable\/' title='Ambar 2017: Estrategia enfocada, diferente y memorable'>Sesi\u00f3n de trabajo con El Plan del H\u00e9roe<\/a><\/div>\n<div class='eventDate'>8 noviembre 2016<\/div>\n<div class='eventBtnDT'><a href='http:\/\/theheroplan.com\/es\/ambar-2017-estrategia-enfocada-diferente-y-memorable\/' title='M\u00e1s informaci\u00f3n'>M\u00e1s informaci\u00f3n<\/a><\/div>\n","protected":false},"author":1,"featured_media":4802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,31,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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