{"id":4482,"date":"2016-06-03T09:02:08","date_gmt":"2016-06-03T08:02:08","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=4482"},"modified":"2016-06-03T09:02:08","modified_gmt":"2016-06-03T08:02:08","slug":"video-comportamiento-experiencia-del-cliente-digital","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/video-comportamiento-experiencia-del-cliente-digital\/","title":{"rendered":"[V\u00cdDEO] El comportamiento y experiencia del cliente digital"},"content":{"rendered":"<h1>[V\u00eddeo] El comportamiento y experiencia del cliente digital<\/h1>\n<p>M\u00e1s de 350 personas asistieron el pasado 25 de mayo al evento sobre <strong>Transformaci\u00f3n y Marketing Digital<\/strong> organizado por eFor, IberCaja e IBM.<\/p>\n<p>Un evento en el que tuvimos la oportunidad de participar en una interesante mesa redonda compuesta por<\/p>\n<ul>\n<li><a href=\"https:\/\/es.linkedin.com\/in\/enrique-torguet-ramos-88789026\/en\">Enrique Torguet<\/a>, Director de Marketing, Comunicaci\u00f3n y Relaciones Institucionales del Grupo La Zaragoza<\/li>\n<li><a href=\"http:\/\/contacto#nuestro-equipo\">Daniel Vecino<\/a>, creador y autor de <a href=\"http:\/\/theheroplan.com\">El Plan del H\u00e9roe<\/a><\/li>\n<li><a href=\"https:\/\/es.linkedin.com\/in\/maria-lopez-valdes-514b6830\/en\">Mar\u00eda L\u00f3pez<\/a>, CEO y co-fundadora de BitBrain<\/li>\n<li><a href=\"https:\/\/es.linkedin.com\/in\/nachotorre\">Nacho Torre<\/a>, Responsable de Innovaci\u00f3n y Experiencia Cliente en Ibercaja<\/li>\n<li><a href=\"https:\/\/es.linkedin.com\/in\/sergio-rodas-15891846\">Sergio Rodas<\/a>, Director de Marketing Digital de eFor<\/li>\n<\/ul>\n<p>Algunas de las frases destacadas de esta mesa fueron los siguientes<\/p>\n<p><em><strong>\u201cLa hibridad entre lo real y lo digital es un hecho. Aquel que lo quiera evitar, perecer\u00e1\u201d.<\/strong><\/em> Enrique Torguet, Director de Marketing Grupo La Zaragozana<\/p>\n<p><em><strong>\u201cCualquier empresa que no viva en un clima de transformaci\u00f3n constante fracasar\u00e1\u201d.<\/strong><\/em> Daniel Vecino, experto en Estrategia \u00c1gil e Innovaci\u00f3n<\/p>\n<p><em><strong>\u201cYa no vale con vender productos: lo que busca el consumidor digital no es un producto sino una experiencia emocional\u201d.<\/strong><\/em> Mar\u00eda L\u00f3pez, CEO de Bitbrain<\/p>\n<p><em><strong>\u201cEl mensaje adecuado, a la persona apropiada, en el momento oportuno y en el canal m\u00e1s \u00f3ptimo\u201d.<\/strong><\/em> Sergio Rodas, Director de Marketing de EFOR<\/p>\n<p><em><strong>\u201cEl factor humano es la clave y la tecnolog\u00eda un gran facilitador\u201d.<\/strong><\/em> Nacho Torre, CXO en Ibercaja<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 350 personas asistieron el pasado 25 de mayo al evento sobre <strong>Transformaci\u00f3n y Marketing Digital<\/strong> organizado por eFor, IberCaja e IBM.<\/p>\n<p>Un evento en el que tuvimos la oportunidad de participar en una interesante mesa redonda compuesta por:<\/p>\n<ul>\n<li><a href='https:\/\/es.linkedin.com\/in\/enrique-torguet-ramos-88789026\/en'>Enrique Torguet<\/a>, Director de Marketing, Comunicaci\u00f3n y Relaciones Institucionales del Grupo La Zaragoza<\/li>\n<li><a href='http:\/\/contacto#nuestro-equipo'>Daniel Vecino<\/a>, creador y autor de <a href='http:\/\/theheroplan.com'>El Plan del H\u00e9roe<\/a><\/li>\n<li><a href='https:\/\/es.linkedin.com\/in\/maria-lopez-valdes-514b6830\/en'>Mar\u00eda L\u00f3pez<\/a>, CEO y co-fundadora de BitBrain<\/li>\n<li><a href='https:\/\/es.linkedin.com\/in\/nachotorre'>Nacho Torre<\/a>, Responsable de Innovaci\u00f3n y Experiencia Cliente en Ibercaja<\/li>\n<li><a href='https:\/\/es.linkedin.com\/in\/sergio-rodas-15891846'>Sergio Rodas<\/a>, Director de Marketing Digital de eFor<\/li>\n<\/ul>\n<div class='eventBtnDT'><a href='video-comportamiento-experiencia-del-cliente-digital' title='Leer m\u00e1s...'>Leer m\u00e1s&#8230;<\/a><\/div>\n","protected":false},"author":1,"featured_media":4465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[32,72,25,84,83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[V\u00cdDEO] El comportamiento y experiencia del cliente digital - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"Mesa redonda con Enrique Torguet Ramos, Maria Lopez Valdes, Nacho Torre Sol\u00e1, Sergio Rodas y Daniel Vecino. Un evento organizado por EFOR, Ibercaja e IBM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theheroplan.com\/es\/video-comportamiento-experiencia-del-cliente-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[V\u00cdDEO] El comportamiento y experiencia del cliente digital - EL PLAN DEL H\u00c9ROE\" \/>\n<meta property=\"og:description\" content=\"Mesa redonda con Enrique Torguet Ramos, Maria Lopez Valdes, Nacho Torre Sol\u00e1, Sergio Rodas y Daniel Vecino. 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