{"id":4218,"date":"2016-05-04T12:36:40","date_gmt":"2016-05-04T11:36:40","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=4218"},"modified":"2016-06-03T08:21:56","modified_gmt":"2016-06-03T07:21:56","slug":"liderando-la-transformacion-digital","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/liderando-la-transformacion-digital\/","title":{"rendered":"Liderando la transformaci\u00f3n digital"},"content":{"rendered":"[vc_row][vc_column width=\u00bb2\/3″][vc_column_text]\n

Liderando la Transformaci\u00f3n Digital<\/h1>\n

Marketing Digital como factor de valor y crecimiento<\/h2>\n

 <\/p>\n

Zaragoza 25\u00a0mayo 2016, 10:30h – 15:00h<\/p>\n[\/vc_column_text][vc_column_text]EFOR, IBM e Ibercaja te invitan a asistir a este evento en el que participar\u00e1n destacadas personalidades del mundo de la Empresa, la Tecnolog\u00eda y el Marketing, para ofrecer conocimiento y experiencias sobre esta nueva era, centrada en el usuario.<\/p>\n

Durante el evento hablaremos de soluciones, ejemplos y claves de \u00e9xito de inter\u00e9s para todas las empresas, en su obligado camino de transformaci\u00f3n hacia un usuario cada vez m\u00e1s tecnol\u00f3gico. <\/p>\n

Adem\u00e1s, se mostrar\u00e1 c\u00f3mo pueden aprovecharse las ventajas del Marketing Digital como factor determinante para la supervivencia.
\n[\/vc_column_text][vc_column_text]\n

Agenda<\/h3>\n

10:30h – 11:00h | Recepci\u00f3n de asistentes y caf\u00e9 de bienvenida<\/strong><\/p>\n

11:00h – 11:30h | \u00abMarketing Digital como palanca de transformaci\u00f3n empresarial\u00bb<\/strong>
\nF\u00e9lix Gil, CEO en EFOR Internet y Tecnolog\u00eda
\nEnrique Barbero, Director de Comunicaci\u00f3n en Ibercaja<\/p>\n

11:30h – 12:00h | \u00abNuevo Marketing: el di\u00e1logo cognitivo\u00bb<\/strong>
\nCarmen Garc\u00eda, Directora de Commerce en IBM Espa\u00f1a<\/p>\n

12:00h – 12:45h | Mesa redonda: \u00abEl comportamiento y experiencia del cliente digital\u00bb<\/strong>
\nDaniel Vecino, Experto en estrategia y neuromarketing
\nNacho Torre, CXO en Ibercaja
\nEnrique Torguet, Director de Marketing y Comunicaci\u00f3n Grupo La Zaragozana
\nMar\u00eda L\u00f3pez, CEO en Bitbrain
\nSergio Rodas, CMO en EFOR Internet y Tecnolog\u00eda<\/p>\n

12:45h – 13:15h | \u00abTransformaci\u00f3n en el dise\u00f1o de productos de B\/S\/H\/\u00bb<\/strong>
\nJos\u00e9 Ram\u00f3n Garc\u00eda, Director de Innovaci\u00f3n en B\/S\/H\/<\/p>\n

13:15h – 13:45h | \u00abNegocio y tecnolog\u00eda: competir e innovar en la era cognitiva\u00bb<\/strong>
\nMarta Mart\u00ednez, Presidenta de IBM Espa\u00f1a, Portugal, Grecia e Israel<\/p>\n

13:45h – 14:00h | Clausura<\/strong>
\nV\u00edctor Iglesias, Consejero Delegado de Ibercaja<\/p>\n

14:00h – 15:00h | Aperitivo + Networking<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3″][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n

Registro<\/div>\n[\/vc_column_text][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ed1c24″ txt_color=\u00bb#ffffff\u00bb url=\u00bbhttp:\/\/www.efor.es\/eventos\/liderando-la-transformacion-digital-zaragoza.html\u00bb align=\u00bbcenter\u00bb]INSCRIPCI\u00d3N[\/mk_button][\/mk_custom_box][mk_padding_divider size=\u00bb30″][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n
Organiza<\/div>\n[\/vc_column_text][vc_column_text]eFor
\nIBM
\nIberCaja
\n[\/vc_column_text][\/mk_custom_box][mk_custom_box el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n
D\u00f3nde<\/div>\n[\/vc_column_text][mk_gmaps latitude=\u00bb41.64718″ longitude=\u00bb-0.885832″ height=\u00bb300″][mk_padding_divider size=\u00bb30″][vc_column_text]IBERCAJA<\/strong>
\nSala de exposiciones Patio de la Infanta
\nCalle San Ignacio de Loyola 16
\n50008 Zaragoza
\nEspa\u00f1a
\n[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Zaragoza<\/div>\n
Espa\u00f1a<\/div>\n
Mesa redonda
El comportamiento y experiencia del cliente digital<\/a><\/div>\n
Zaragoza
25 mayo 2016<\/div>\n
M\u00e1s informaci\u00f3n<\/a><\/div>\n","protected":false},"author":1,"featured_media":4465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[10,8],"tags":[],"yoast_head":"\nLiderando la transformaci\u00f3n digital - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"EFOR, IBM e Ibercaja te invitan a este evento de transformaci\u00f3n con la participaci\u00f3n destaca de profesionales de la Empresa, la Tecnolog\u00eda y el Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theheroplan.com\/es\/liderando-la-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liderando la transformaci\u00f3n digital - EL PLAN DEL H\u00c9ROE\" \/>\n<meta property=\"og:description\" content=\"EFOR, IBM e Ibercaja te invitan a este evento de transformaci\u00f3n con la participaci\u00f3n destaca de profesionales de la Empresa, la Tecnolog\u00eda y el Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theheroplan.com\/es\/liderando-la-transformacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"EL PLAN DEL H\u00c9ROE\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-04T11:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-03T07:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2016\/05\/events_efor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"948\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Vecino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MrVecino\" \/>\n<meta name=\"twitter:site\" content=\"@MrVecino\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Vecino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theheroplan.com\/es\/liderando-la-transformacion-digital\/\",\"url\":\"https:\/\/theheroplan.com\/es\/liderando-la-transformacion-digital\/\",\"name\":\"Liderando la transformaci\u00f3n digital - 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