{"id":1467,"date":"2013-07-04T10:13:37","date_gmt":"2013-07-04T08:13:37","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=1467"},"modified":"2014-06-17T10:28:15","modified_gmt":"2014-06-17T08:28:15","slug":"barcelona-esade-como-hacer-que-nos-recuerden-neuromarketing-estrategia-lean-agil-gamification","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/barcelona-esade-como-hacer-que-nos-recuerden-neuromarketing-estrategia-lean-agil-gamification\/","title":{"rendered":"Barcelona"},"content":{"rendered":"[vc_row][vc_column width=\u00bb2\/3″][vc_column_text]\n

C\u00f3mo hacer que nos recuerden<\/h1>\n

Barcelona<\/h2>\n

4 Julio 2013[\/vc_column_text][vc_column_text]\n

Galer\u00eda de Im\u00e1genes<\/h3>\n

Ver Galer\u00eda<\/a><\/p>\n

Resumen<\/h3>\n

Hoy en d\u00eda sabemos que un mensaje que nos emociona es un mensaje que recordaremos en el futuro: estudios de neurociencia lo han demostrado cient\u00edficamente. Pero, \u00bfc\u00f3mo se construye un mensaje emotivo?<\/strong> Es decir, \u00bfc\u00f3mo hacer que recuerden nuestra marca?<\/strong> O incluso tambi\u00e9n, aplicado a las personas, \u00bfc\u00f3mo hacer que nos recuerden a nosotros mismos?<\/strong><\/p>\n

En este encuentro de networking del Club Marketing ESADE Alumni, cuyo objetivo es que nos conozcamos los diferentes miembros que lo formamos, contaremos Con un experto en estrategia lean, marketing y neurociencia aplicada<\/strong>, que nos explicar\u00e1 brevemente las t\u00e9cnicas b\u00e1sicas para construir un mensaje que emocione, y veremos c\u00f3mo han sido aplicadas estas t\u00e9cnicas en campa\u00f1as publicitarias.<\/p>\n

Tras un breve ejercicio, podremos aplic\u00e1rnoslo a nosotros mismos en la terraza del edificio 3 de ESADE, degustando unas Lays Gourmet y unos Martini Royale.[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3″][mk_padding_divider size=\u00bb30″][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30″ padding_horizental=\u00bb20″ margin_bottom=\u00bb20″ el_class=\u00bbeventSideBar\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/05\/banner_book.jpg\u00bb image_width=\u00bb500″ image_height=\u00bb400″ crop=\u00bbfalse\u00bb hover=\u00bbtrue\u00bb custom_url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb target=\u00bb_self\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb10″][mk_padding_divider size=\u00bb10″][mk_button style=\u00bboutline\u00bb size=\u00bbmedium\u00bb bg_color=\u00bb#444444″ txt_color=\u00bb#fff\u00bb outline_skin=\u00bb#ed1c24″ outline_hover_skin=\u00bb#fff\u00bb icon=\u00bbicon-shopping-cart\u00bb target=\u00bb_self\u00bb align=\u00bbcenter\u00bb margin_bottom=\u00bb0″ url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb]COMPRAR El libro[\/mk_button][\/mk_custom_box][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30″ padding_horizental=\u00bb20″ margin_bottom=\u00bb20″ el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n

Organiza<\/div>\n[\/vc_column_text][vc_column_text]ESADE Alumni Marketing Club<\/a>[\/vc_column_text][\/mk_custom_box][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30″ padding_horizental=\u00bb20″ margin_bottom=\u00bb20″ el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n
D\u00f3nde<\/div>\n[\/vc_column_text][mk_gmaps address=\u00bbESADE Barcelona\u00bb height=\u00bb300″ parallax=\u00bbfalse\u00bb zoom=\u00bb14″ pan_control=\u00bbtrue\u00bb draggable=\u00bbtrue\u00bb zoom_control=\u00bbtrue\u00bb map_type_control=\u00bbtrue\u00bb scale_control=\u00bbtrue\u00bb modify_coloring=\u00bbfalse\u00bb hue=\u00bb#ccc\u00bb saturation=\u00bb1″ lightness=\u00bb1″ latitude=\u00bb41.391919″ longitude=\u00bb2.1150927″][mk_padding_divider size=\u00bb30″][vc_column_text]ESADE Barcelona<\/strong>
\nAvinguda d’Esplugues, 92-96
\n08034 Barcelona
\nEspa\u00f1a[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Barcelona<\/div>\n
Espa\u00f1a<\/div>\n
C\u00f3mo hacer que nos recuerden<\/a><\/div>\n
4 Julio 2013<\/div>\n
Organiza
ESADE Alumni Club de Marketing<\/a><\/div>\n","protected":false},"author":1,"featured_media":1468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[],"yoast_head":"\nBarcelona - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"TALLERES y EVENTOS - C\u00f3mo hacer que nos recuerden. El Plan del H\u00e9roe. Estrategia lean + Neuromarketing + Gamification. 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