{"id":1439,"date":"2014-02-19T19:37:31","date_gmt":"2014-02-19T17:37:31","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?p=1439"},"modified":"2014-06-16T19:42:42","modified_gmt":"2014-06-16T17:42:42","slug":"zaragoza-iaf-programa-aragon-empresa-2014-estrategia-lean-neuromarketing-gamification","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/es\/zaragoza-iaf-programa-aragon-empresa-2014-estrategia-lean-neuromarketing-gamification\/","title":{"rendered":"Zaragoza"},"content":{"rendered":"[vc_row][vc_column width=\u00bb2\/3&#8243;][vc_column_text]\n<h1 class=\"eventTitle1\">The Hero Plan: Estrategia + Neuromarketing + Gamification<\/h1>\n<h2 class=\"eventTitle2\">Zaragoza<\/h2>\n<p>19 y 26 Febrero 2014; 12, 19 Marzo 2014<br \/>\n15.45h &#8211; 19.45h[\/vc_column_text][vc_column_text]\n<h3 class=\"single-post-fancy-title content noMargin\">Detalles del evento<\/h3>\n<p><strong>T\u00edtulo<\/strong><br \/>\nThe Hero Plan. Estrategia + Neuromarketing + Gamification<\/p>\n<p><strong>\u00c1rea de actuaci\u00f3n<\/strong><br \/>\nEstrategia empresarial<\/p>\n<p><strong>Duraci\u00f3n<\/strong><br \/>\n16 horas te\u00f3rico pr\u00e1cticas<br \/>\n4 horas de consultor\u00eda personalizada<\/p>\n<p><strong>Facilitador<\/strong><br \/>\nDaniel Vecino[\/vc_column_text][vc_column_text]\n<h3 class=\"single-post-fancy-title content noMargin\">Descripci\u00f3n<\/h3>\n<p><a title=\"EL PLAN DEL H\u00c9ROE\" href=\"http:\/\/theheroplan.com\/es\/\">EL PLAN DEL H\u00c9ROE<\/a> es un manual para la batalla en busca de tu estrategia ganadora; una estrategia enfocada, diferente y memorable.<\/p>\n<p>Toda una aventura gamificada y lean, que a trav\u00e9s de un <a title=\"Descargar Tablero de Batalla\" href=\"http:\/\/theheroplan.com\/es\/descargar-tablero-batalla\/\">tablero de batalla<\/a> de h\u00e9roes y villanos, te guiar\u00e1 paso a paso hasta dise\u00f1ar todos los elementos que har\u00e1n de tu propuesta leyenda.<\/p>\n<p>Algo que solo conseguir\u00e1s, aplicando efectivas t\u00e9cnicas de neuromarketing de manera pr\u00e1ctica y real.<\/p>\n<p>\u00bfEst\u00e1s preparado para la batalla?[\/vc_column_text][vc_column_text]\n<h3 class=\"single-post-fancy-title content noMargin\">Objetivos<\/h3>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>Comprender las <strong>claves que definen la<\/strong> estrategia ganadora de empresas y profesionales.<\/li>\n<li>Descubrir el camino de <strong>tres pasos<\/strong> que te llevar\u00e1 a dise\u00f1ar estrategias de \u00e9xito de manera \u00e1gil y efectiva.<\/li>\n<li>Analizar las <strong>necesidades<\/strong> reales de tus clientes potenciales.<\/li>\n<li>Desarrollar tu estrategia y t\u00e1ctica de <strong>diferenciaci\u00f3n<\/strong> de manera \u00e1gil.<\/li>\n<li>Entender y aplicar la base neurocient\u00edfica que rige el c\u00f3mo y el porqu\u00e9 de lo <strong>memorable<\/strong>.<\/li>\n<li>Convertir tu <strong>estrategia diferencial<\/strong>, en <strong>experiencias memorables<\/strong> alineadas con las necesidades de tus clientes.<\/li>\n<li>Dise\u00f1ar la <strong>estrategia de valor<\/strong> capaz de soportar tu propuesta global.<\/li>\n<li>Validar las <strong>hip\u00f3tesis<\/strong> que forman la propuesta dise\u00f1ada.<\/li>\n<li>Batallas, batallas y m\u00e1s batallas. Porque a luchar s\u00f3lo se aprende luchando!<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_text][vc_column_text]\n<h3 class=\"single-post-fancy-title content noMargin\">Contenidos<\/h3>\n<p><strong>THE HERO PLAN<\/strong><br \/>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>Un camino sistem\u00e1tico, gamificado y lean.<\/li>\n<li>El ADN de tu propuesta ganadora.<\/li>\n<li>Tres claves de una estrategia ganadora.<\/li>\n<li>El tablero de Batalla.<\/li>\n<li>El discurso del H\u00e9roe. Tu estrategia en 60\u201d.<\/li>\n<\/ul>\n[\/mk_custom_list]\n<p><strong>OBJETIVO<\/strong>. Descubre tu misi\u00f3n.<br \/>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>H\u00e9roe, aliados y misi\u00f3n.<\/li>\n<li>El inocente en peligro.<\/li>\n<li>El poder de las necesidades.<\/li>\n<li>\u00bfY si no s\u00e9 qui\u00e9n es mi cliente? Effectuation!<\/li>\n<\/ul>\n[\/mk_custom_list]\n<p><strong>PLAN<\/strong>. Dise\u00f1ando tu estrategia.<br \/>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>Estrategia de acci\u00f3n diferencial.<\/li>\n<li>Estrategia de valor. Integraci\u00f3n con Bmcanvas.<\/li>\n<li>La neurociencia de lo memorable.<\/li>\n<li>Estrategia de acci\u00f3n memorable.<\/li>\n<\/ul>\n[\/mk_custom_list]\n<p><strong>ACCI\u00d3N<\/strong>. Valida tu plan<br \/>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>Lean startup. Construye &#8211; Mide &#8211; Aprende.<\/li>\n<li>Validation board.<\/li>\n<\/ul>\n[\/mk_custom_list]\n<p><strong>MASTER<\/strong><br \/>\n[mk_custom_list style=\u00bbe63b\u00bb margin_bottom=\u00bb30&#8243;]\n<ul>\n<li>Batallas maestras. Anticip\u00e1ndote a lo inesperado.<\/li>\n<li>Super Battle! La batalla final<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3&#8243;][mk_padding_divider size=\u00bb30&#8243;][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30&#8243; padding_horizental=\u00bb20&#8243; margin_bottom=\u00bb20&#8243; el_class=\u00bbeventSideBar\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/05\/banner_book.jpg\u00bb image_width=\u00bb500&#8243; image_height=\u00bb400&#8243; crop=\u00bbfalse\u00bb hover=\u00bbtrue\u00bb custom_url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb target=\u00bb_self\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb10&#8243;][mk_padding_divider size=\u00bb10&#8243;][mk_button style=\u00bboutline\u00bb size=\u00bbmedium\u00bb bg_color=\u00bb#444444&#8243; txt_color=\u00bb#fff\u00bb outline_skin=\u00bb#ed1c24&#8243; outline_hover_skin=\u00bb#fff\u00bb icon=\u00bbicon-shopping-cart\u00bb target=\u00bb_self\u00bb align=\u00bbcenter\u00bb margin_bottom=\u00bb0&#8243; url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb]COMPRAR El libro[\/mk_button][\/mk_custom_box][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30&#8243; padding_horizental=\u00bb20&#8243; margin_bottom=\u00bb20&#8243; el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">Organiza<\/div>\n[\/vc_column_text][vc_column_text]<strong><a title=\"Instituto Aragon\u00e9s de Fomento\" href=\"http:\/\/iaf.es\">Instituto Aragon\u00e9s de Fomento<\/a><\/strong><br \/>\n<a title=\"Programa Arag\u00f3n Empresa\" href=\"http:\/\/www.aragonempresa.com\">Programa Arag\u00f3n Empresa<\/a>[\/vc_column_text][\/mk_custom_box][mk_custom_box drop_shadow=\u00bbfalse\u00bb bg_position=\u00bbleft top\u00bb bg_repeat=\u00bbrepeat\u00bb bg_stretch=\u00bbfalse\u00bb padding_vertical=\u00bb30&#8243; padding_horizental=\u00bb20&#8243; margin_bottom=\u00bb20&#8243; el_class=\u00bbeventSideBar\u00bb][vc_column_text]\n<div class=\"single-post-fancy-title\">D\u00f3nde<\/div>\n[\/vc_column_text][mk_gmaps address=\u00bbInstituto Aragon\u00e9s de Fomento\u00bb height=\u00bb300&#8243; parallax=\u00bbfalse\u00bb zoom=\u00bb14&#8243; pan_control=\u00bbtrue\u00bb draggable=\u00bbtrue\u00bb zoom_control=\u00bbtrue\u00bb map_type_control=\u00bbtrue\u00bb scale_control=\u00bbtrue\u00bb modify_coloring=\u00bbfalse\u00bb hue=\u00bb#ccc\u00bb saturation=\u00bb1&#8243; lightness=\u00bb1&#8243; latitude=\u00bb41.652491&#8243; longitude=\u00bb-0.883255&#8243;][mk_padding_divider size=\u00bb30&#8243;][vc_column_text]<strong>Instituto Aragon\u00e9s de Fomento<\/strong><br \/>\nCalle Teniente Coronel Valenzuela, 9<br \/>\n50004 Zaragoza<br \/>\nEspa\u00f1a[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<div class='eventCity'>Zaragoza<\/div>\n<div class='eventCountry'>Espa\u00f1a<\/div>\n<div class='eventTitle'><a href='http:\/\/theheroplan.com\/es\/zaragoza-iaf-programa-aragon-empresa-2014-estrategia-lean-neuromarketing-gamification\/' title='The Hero Plan: Estrategia + Neuromarketing + Gamification'>The Hero Plan:<br \/>Estrategia + Neuromarketing + Gamification<\/a><\/div>\n<div class='eventDate'>Febrero y Marzo 2014<\/div>\n<div class='eventDetails'>Organiza<br \/><a href='http:\/\/iaf.es' title='Instituto Aragon\u00e9s de Fomento'>Instituto Aragon\u00e9s de Fomento<\/a><\/div>\n","protected":false},"author":1,"featured_media":1380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zaragoza - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"TALLERES y EVENTOS - The Hero Plan. 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