{"id":12,"date":"2014-04-29T09:12:49","date_gmt":"2014-04-29T07:12:49","guid":{"rendered":"http:\/\/theheroplan.com\/es\/?page_id=12"},"modified":"2019-10-28T13:43:56","modified_gmt":"2019-10-28T12:43:56","slug":"libro","status":"publish","type":"page","link":"https:\/\/theheroplan.com\/es\/libro\/","title":{"rendered":"Libro"},"content":{"rendered":"[mk_page_section bg_color=\u00bb#000000&#8243; padding=\u00bb40&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275306561{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AshMaurya.jpg\u00bb image_width=\u00bb200&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>ASH MAURYA<\/strong> \u00b7\u00a0Running Lean<br \/>\n[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>Foco Foco Foco<\/strong><br \/>\nEnf\u00f3cate en una diferenciaci\u00f3n memorable que realmente importe a tus clientes<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275300981{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AlexOsterwalder.jpg\u00bb image_width=\u00bb200&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>ALEX OSTERWALDER<\/strong> \u00b7\u00a0Strategizer[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>Estrategia \u00e1gil y Gamification<\/strong><br \/>\nThe Hero Plan, un m\u00e9todo gamificado y sistem\u00e1tico con el que dise\u00f1ar y testear tu estrategia<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275313300{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_SergioJimenez.jpg\u00bb image_width=\u00bb200&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]<strong>SERGIO JIM\u00c9NEZ<\/strong> \u00b7\u00a0GamiWorld[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p class=\"small\"><strong>Engagement total<\/strong><br \/>\nGamification para el dise\u00f1o de estrategias y modelos de negocio. \u00a1Brutalmente adictivo!<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=\u00bb#000000&#8243; padding=\u00bb40&#8243;][vc_column][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwZGF0YS1jb25maWdpZCUzRCUyMjk5OTkxMjQlMkYzOTExMjc2MCUyMiUyMHN0eWxlJTNEJTIyd2lkdGglM0E3MjVweCUzQiUyMGhlaWdodCUzQTMwMHB4JTNCJTIwbWFyZ2luJTNBJTIwMCUyMGF1dG8lM0IlMjIlMjBjbGFzcyUzRCUyMmlzc3V1ZW1iZWQlMjIlM0UlM0MlMkZkaXYlM0UlMEElM0NzY3JpcHQlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlMjBzcmMlM0QlMjIlMkYlMkZlLmlzc3V1LmNvbSUyRmVtYmVkLmpzJTIyJTIwYXN5bmMlM0QlMjJ0cnVlJTIyJTNFJTNDJTJGc2NyaXB0JTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb icon=\u00bbicon-shopping-cart\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/\u00bb align=\u00bbcenter\u00bb]IR A LA TIENDA[\/mk_button][\/vc_column][\/mk_page_section][mk_page_section padding=\u00bb60&#8243; el_class=\u00bbvillainBackground\u00bb][vc_column][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh1&#8243; border_width=\u00bb1&#8243; size=\u00bb22&#8243; line_height=\u00bb30&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb20&#8243; margin_bottom=\u00bb30&#8243; align=\u00bbcenter\u00bb el_class=\u00bblightColor\u00bb]<strong>TERCERA EDICI\u00d3N A LA VENTA<\/strong><br \/>\n[\/mk_fancy_title][mk_fancy_title tag_name=\u00bbh2&#8243; size=\u00bb50&#8243; line_height=\u00bb58&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_top=\u00bb20&#8243; margin_bottom=\u00bb30&#8243; align=\u00bbcenter\u00bb el_class=\u00bblightColor\u00bb]EL PLAN DEL H\u00c9ROE[\/mk_fancy_title][mk_fancy_title tag_name=\u00bbh2&#8243; size=\u00bb24&#8243; line_height=\u00bb32&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb20&#8243; align=\u00bbcenter\u00bb el_class=\u00bblightColor specialDescription\u00bb]Un camino gamificado y lean<br \/>\nen busca de tu estrategia ganadora<\/p>\n[\/mk_fancy_title][mk_padding_divider size=\u00bb50&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_font_icons icon=\u00bbtheme-icon-singlepage\u00bb style=\u00bbcustom\u00bb color=\u00bb#ffffff\u00bb bg_color=\u00bb#000000&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bbx-large\u00bb remove_frame=\u00bbtrue\u00bb padding_horizental=\u00bb0&#8243; padding_vertical=\u00bb0&#8243; align=\u00bbcenter\u00bb link=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb][mk_divider divider_color=\u00bbrgba(255,255,255,0.5)\u00bb divider_width=\u00bbone_half\u00bb margin_top=\u00bb10&#8243; margin_bottom=\u00bb15&#8243;][mk_fancy_title size=\u00bb18&#8243; color=\u00bb#ffffff\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb5&#8243; align=\u00bbcenter\u00bb]<strong>Pr\u00f3logo Ash Maurya<\/strong>[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p style=\"text-align: center;\">Autor de \u00abRunning Lean\u00bb y creador de Lean Canvas<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_font_icons icon=\u00bbtheme-icon-multipage\u00bb style=\u00bbcustom\u00bb color=\u00bb#ffffff\u00bb bg_color=\u00bb#000000&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bbx-large\u00bb remove_frame=\u00bbtrue\u00bb padding_horizental=\u00bb0&#8243; padding_vertical=\u00bb0&#8243; align=\u00bbcenter\u00bb link=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb][mk_divider divider_color=\u00bbrgba(255,255,255,0.5)\u00bb divider_width=\u00bbone_half\u00bb margin_top=\u00bb10&#8243; margin_bottom=\u00bb15&#8243;][mk_fancy_title size=\u00bb18&#8243; color=\u00bb#ffffff\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb5&#8243; align=\u00bbcenter\u00bb]<strong>304 p\u00e1ginas<\/strong>[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p style=\"text-align: center;\">Ilustradas a todo color<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_font_icons icon=\u00bbicon-star-half-o\u00bb style=\u00bbcustom\u00bb color=\u00bb#ffffff\u00bb bg_color=\u00bb#000000&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bbx-large\u00bb remove_frame=\u00bbtrue\u00bb padding_horizental=\u00bb0&#8243; padding_vertical=\u00bb0&#8243; align=\u00bbcenter\u00bb link=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb][mk_divider divider_color=\u00bbrgba(255,255,255,0.5)\u00bb divider_width=\u00bbone_half\u00bb margin_top=\u00bb10&#8243; margin_bottom=\u00bb15&#8243;][mk_fancy_title size=\u00bb18&#8243; color=\u00bb#ffffff\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb5&#8243; align=\u00bbcenter\u00bb]<strong>+80 ejemplos<\/strong>[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p style=\"text-align: center;\">Con historias de \u00e9xito y fracaso<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_font_icons icon=\u00bbicon-qrcode\u00bb style=\u00bbcustom\u00bb color=\u00bb#ffffff\u00bb bg_color=\u00bb#000000&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bbx-large\u00bb remove_frame=\u00bbtrue\u00bb padding_horizental=\u00bb0&#8243; padding_vertical=\u00bb0&#8243; align=\u00bbcenter\u00bb link=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/libros\/el-plan-del-heroe-paperback\/\u00bb][mk_divider divider_color=\u00bbrgba(255,255,255,0.5)\u00bb divider_width=\u00bbone_half\u00bb margin_top=\u00bb10&#8243; margin_bottom=\u00bb15&#8243;][mk_fancy_title size=\u00bb18&#8243; color=\u00bb#ffffff\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb5&#8243; align=\u00bbcenter\u00bb]<strong>+200 QR Codes<\/strong>[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]\n<p style=\"text-align: center;\">Con\u00a0acceso a v\u00eddeos y contenidos adicionales<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=\u00bb100&#8243;][vc_row_inner][vc_column_inner width=\u00bb2\/3&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh2&#8243; border_width=\u00bb1&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bb18&#8243; line_height=\u00bb26&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb20&#8243; el_class=\u00bbbigTitle\u00bb]<strong>Resumen editorial<\/strong><br \/>\n[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Todos<br \/>\nson villanos<br \/>\n[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]Estoy convencido de que en alguna ocasi\u00f3n, te has sentido como un luchador a punto de saltar al campo de batalla.<\/p>\n<p>Eres consciente de que <strong>tienes una importante misi\u00f3n por delante, pero no sabes qu\u00e9 hacer para completarla con \u00e9xito<\/strong>.<\/p>\n<p>Poco importa si esa misi\u00f3n implica definir la estrategia de una empresa o departamento, la propuesta clave de una nueva startup, o el plan de reinvenci\u00f3n de tu carrera profesional.<\/p>\n<p>La situaci\u00f3n de partida es siempre la misma. Y el riesgo, quedarte bloqueado, o deambulando sin rumbo.<\/p>\n<p>M\u00e1s a\u00fan si esa pelea se disputa en un mundo globalizado donde cada vez es m\u00e1s dif\u00edcil sorprender y ser sorprendido.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Un manual<br \/>\npara la batalla<br \/>\n[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]<strong>EL PLAN DEL H\u00c9ROE<\/strong> es un manual para la batalla en busca de tu <strong>estrategia ganadora<\/strong>; una <strong>estrategia enfocada, diferente y memorable<\/strong>.<\/p>\n<p>Toda <strong>una aventura gamificada y lean<\/strong>, que a trav\u00e9s de un tablero de batalla de h\u00e9roes y villanos, y de herramientas como el mapa de empat\u00eda, business model canvas, lean canvas o validation board, te guiar\u00e1 paso a paso hasta dise\u00f1ar todos los elementos que har\u00e1n de tu propuesta leyenda.<\/p>\n<p>Algo que s\u00f3lo conseguir\u00e1s, aplicando <strong>efectivas t\u00e9cnicas de neuromarketing<\/strong> de manera pr\u00e1ctica y real.<\/p>\n<p><strong>\u00bfEst\u00e1s preparado para la batalla?<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][mk_padding_divider size=\u00bb20&#8243;][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb icon=\u00bbicon-shopping-cart\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/tienda-thp\/\u00bb]IR A LA TIENDA[\/mk_button][mk_padding_divider][mk_padding_divider][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=\u00bb#000000&#8243; padding=\u00bb60&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text el_class=\u00bblightColor\u00bb]<strong>PARA\u00a0EL CAMBIO<br \/>\n<\/strong>Empresas, startups y profesionales.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text el_class=\u00bblightColor\u00bb]<strong>SISTEM\u00c1TICO<\/strong><br \/>\nPaso a paso, un m\u00e9todo guiado.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text el_class=\u00bblightColor\u00bb]<strong>CONCRETO<\/strong><br \/>\nTu plan en 10 acciones.<br \/>\n\u00c1gil y eficiente.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/4&#8243;][vc_column_text el_class=\u00bblightColor\u00bb]<strong>GANADOR<\/strong><br \/>\nFocoFocoFoco, Diferente y Memorable[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_image=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/bgContact_dvc_05.jpg\u00bb border_color=\u00bb#ed1c24&#8243; bg_position=\u00bbright bottom\u00bb bg_repeat=\u00bbno-repeat\u00bb bg_stretch=\u00bbtrue\u00bb mask_opacity=\u00bb0.3&#8243; padding=\u00bb0&#8243; section_id=\u00bbnuestro-equipo\u00bb el_class=\u00bbnoMarginBottom noBackgroundOnHandhelds \u00ab][vc_column width=\u00bb1\/2&#8243;][mk_padding_divider size=\u00bb110&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/contact_dvc05.png\u00bb image_width=\u00bb100%\u00bb image_height=\u00bb400&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbcenter\u00bb margin_bottom=\u00bb20&#8243; visibility=\u00bbvisible-sm\u00bb el_class=\u00bbspecialImage\u00bb][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh2&#8243; border_width=\u00bb1&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bb18&#8243; line_height=\u00bb26&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb20&#8243; el_class=\u00bbbigTitle\u00bb]<strong>El autor<\/strong><br \/>\n[\/mk_fancy_title][mk_fancy_title size=\u00bb40&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb20&#8243; el_class=\u00bbmediumTitle\u00bb]Daniel Vecino<\/p>\n[\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb]Experto internacional en <strong>estrategia \u00e1gil<\/strong>, <strong>modelos de negocio<\/strong>, <strong>innovaci\u00f3n<\/strong> y <strong>neuromarketing<\/strong>.<\/p>\n<p>Vecino lucha con profesionales y empresas de todo el mundo, dise\u00f1ando propuestas enfocadas, diferentes y memorables.<\/p>\n<p>Hasta 2015,[\/vc_column_text][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li><strong>6\u00a0proyectos internacionales como emprendedor<\/strong>, en sectores como la tecnolog\u00eda m\u00f3vil, medios de pago y comunicaci\u00f3n.<\/li>\n<li><strong>+350 eventos como divulgador<\/strong>, siempre a trav\u00e9s de su sorprendente puesta en escena.<\/li>\n<li><strong>+20\u00a0pa\u00edses<\/strong> recorridos<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button corner_style=\u00bbrounded\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb icon=\u00bbicon-twitter\u00bb url=\u00bbhttps:\/\/twitter.com\/intent\/follow?original_referer=http%3A%2F%2Ftheheroplan.com%2Fes%2Fcontacto%2F\u00aeion=follow_link&#038;screen_name=MrVecino&#038;tw_p=followbutton&#038;variant=2.0&#8243; margin_bottom=\u00bb10&#8243;]@MrVecino[\/mk_button][mk_button corner_style=\u00bbrounded\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb icon=\u00bbmk-icon-linkedin-square\u00bb url=\u00bbhttp:\/\/DanielVecino.com\u00bb margin_bottom=\u00bb10&#8243;]LinkedIn[\/mk_button][mk_padding_divider size=\u00bb80&#8243;][\/vc_column][vc_column width=\u00bb1\/2&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=\u00bb#ed1c24&#8243; padding=\u00bb60&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb2\/3&#8243;][vc_column_text el_class=\u00bbmyCallToActionText lightColor\u00bb]Compra nuestra edici\u00f3n impresa,<br \/>\ny disfruta del PDF interactivo sin coste adicional[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ffffff\u00bb txt_color=\u00bb#ed1c24&#8243; icon=\u00bbicon-shopping-cart\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/checkout\/?add-to-cart=929&#8243; align=\u00bbcenter\u00bb el_class=\u00bbmyCallToActionBtn\u00bb]COMPRAR Libro 29,95\u20ac[\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_position=\u00bbright bottom\u00bb bg_repeat=\u00bbno-repeat\u00bb section_id=\u00bbcontenidos\u00bb el_class=\u00bbbgBlueGradient\u00bb][vc_column][mk_padding_divider size=\u00bb90&#8243;][vc_row_inner][vc_column_inner width=\u00bb2\/3&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb border_width=\u00bb1&#8243; border_color=\u00bb#ffffff\u00bb size=\u00bb18&#8243; line_height=\u00bb26&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb20&#8243; el_class=\u00bbbigTitle\u00bb]<strong>Contenidos<\/strong>[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ed1c24&#8243; txt_color=\u00bb#ffffff\u00bb icon=\u00bbicon-desktop\u00bb url=\u00bbhttp:\/\/issuu.com\/theheroplan\/docs\/el_plan_del_h__roe_promo\u00bb align=\u00bbcenter\u00bb]LEER PREVIO 80 p\u00e1ginas[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=\u00bb30&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_1.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]El Plan del H\u00e9roe[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>Un aventura basada en el gamification<\/li>\n<li>Un camino sistem\u00e1tico y lean hacia la victoria<\/li>\n<li>Una gu\u00eda pr\u00e1ctica de lo memorable<\/li>\n<li>El ADN de una propuesta ganadora<\/li>\n<li>Las tres claves del \u00e9xito: FocoFocoFoco, Diferente y Memorable<\/li>\n<li>El Tablero de Batalla<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button style=\u00bboutline\u00bb corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb outline_skin=\u00bb#ffffff\u00bb outline_hover_skin=\u00bb#ed1c24&#8243; icon=\u00bbtheme-icon-blog-share\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/06\/EL_PLAN_DEL_HEROE_Resumen_01.pdf\u00bb]RESUMEN para compartir[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_divider style=\u00bbdotted\u00bb divider_color=\u00bb#ffffff\u00bb margin_top=\u00bb15&#8243; margin_bottom=\u00bb45&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_2.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Objetivo[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>Cu\u00e1les son las competencias y recursos que te definen.<\/li>\n<li>Cu\u00e1l es tu prop\u00f3sito<\/li>\n<li>Qui\u00e9nes son las personas o entidades que pueden ayudarte en busca de tu propuesta ganadora.<\/li>\n<li>Qui\u00e9nes son tus clientes potenciales y cu\u00e1les son sus necesidades reales.<\/li>\n<li>Qu\u00e9 hacer si no sabes qui\u00e9n es tu cliente<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button style=\u00bboutline\u00bb corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb outline_skin=\u00bb#ffffff\u00bb outline_hover_skin=\u00bb#ed1c24&#8243; icon=\u00bbtheme-icon-blog-share\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/06\/EL_PLAN_DEL_HEROE_Resumen_02.pdf\u00bb]RESUMEN para compartir[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_divider style=\u00bbdotted\u00bb divider_color=\u00bb#ffffff\u00bb margin_top=\u00bb15&#8243; margin_bottom=\u00bb45&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_3a.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Plan Diferente[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>C\u00f3mo dise\u00f1ar un plan de acci\u00f3n enfocado y diferente<\/li>\n<li>C\u00f3mo descubrir los elementos que forman parte de una propuesta ganadora a trav\u00e9s del reto<\/li>\n<li>C\u00f3mo afrontar una batalla a trav\u00e9s de las tres t\u00e9cnicas estrat\u00e9gicas de lucha<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button style=\u00bboutline\u00bb corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb outline_skin=\u00bb#ffffff\u00bb outline_hover_skin=\u00bb#ed1c24&#8243; icon=\u00bbtheme-icon-blog-share\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/06\/EL_PLAN_DEL_HEROE_Resumen_03.pdf\u00bb]RESUMEN para compartir[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=\u00bb30&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_3b.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Plan\u00a0Memorable[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>Por qu\u00e9 las emociones nos ayudan a ser memorables y permanecer en el recuerdo<\/li>\n<li>Cu\u00e1les son los elementos que influyen en tus clientes a la hora de tomar una decisi\u00f3n de compra<\/li>\n<li>Necesidades: \u00bfpor qu\u00e9 Maslow se equivoca?<\/li>\n<li>La pir\u00e1mide invertida de necesidades reales de \u201cEl Plan del H\u00e9roe\u201d<\/li>\n<li>C\u00f3mo podemos a trav\u00e9s de los disparadores emocionales, dise\u00f1ar sistem\u00e1ticamente propuestas que tengan mayor posibilidad de ser recordadas, o incluso elegidas, frente a las de tus competidores<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=\u00bb30&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_3c.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Plan\u00a0de Valor[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>C\u00f3mo dise\u00f1ar un plan de valor o modelo de negocio a trav\u00e9s del gamification<\/li>\n<li>C\u00f3mo convertir el Tablero de Batalla de EL PLAN DEL H\u00c9ROE, al Business Model Canvas y Lean Canvas<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][mk_divider style=\u00bbdotted\u00bb divider_color=\u00bb#ffffff\u00bb margin_top=\u00bb15&#8243; margin_bottom=\u00bb45&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_4.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Acci\u00f3n[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>C\u00f3mo validar sistem\u00e1ticamente los elementos o hip\u00f3tesis que componen tu propuesta, a trav\u00e9s de Lean Startup y el ciclo Construye &#8211; Mide &#8211; Aprende<\/li>\n<li>C\u00f3mo monitorizar la validaci\u00f3n de hip\u00f3tesis a trav\u00e9s del Validation Board<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button style=\u00bboutline\u00bb corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb outline_skin=\u00bb#ffffff\u00bb outline_hover_skin=\u00bb#ed1c24&#8243; icon=\u00bbtheme-icon-blog-share\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/06\/EL_PLAN_DEL_HEROE_Resumen_04.pdf\u00bb]RESUMEN para compartir[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_divider style=\u00bbdotted\u00bb divider_color=\u00bb#ffffff\u00bb margin_top=\u00bb15&#8243; margin_bottom=\u00bb45&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_5.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Maestro[\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>C\u00f3mo anticiparte a trav\u00e9s de las batallas maestras, ante situaciones inesperadas, imprevistos e impedimentos<\/li>\n<li>C\u00f3mo analizar sistem\u00e1ticamente las posibilidades de \u00e9xito de tu propuesta<\/li>\n<\/ul>\n[\/mk_custom_list][mk_button style=\u00bboutline\u00bb corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb outline_skin=\u00bb#ffffff\u00bb outline_hover_skin=\u00bb#ed1c24&#8243; icon=\u00bbtheme-icon-blog-share\u00bb url=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/06\/EL_PLAN_DEL_HEROE_Resumen_05.pdf\u00bb]RESUMEN para compartir[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_divider style=\u00bbdotted\u00bb divider_color=\u00bb#ffffff\u00bb margin_top=\u00bb15&#8243; margin_bottom=\u00bb45&#8243;][vc_row_inner][vc_column_inner width=\u00bb1\/4&#8243;][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/chapter_6.png\u00bb image_width=\u00bb66&#8243; image_height=\u00bb68&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb align=\u00bbright\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb3\/4&#8243;][mk_fancy_title size=\u00bb35&#8243; line_height=\u00bb50&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bbnormal\u00bb font_family=\u00bbnone\u00bb margin_bottom=\u00bb15&#8243; el_class=\u00bbmediumTitle\u00bb]Fighting![\/mk_fancy_title][mk_custom_list el_class=\u00bblightColor\u00bb]\n<ul>\n<li>El Plan del H\u00e9roe: el origen<\/li>\n<li>Manual r\u00e1pido de batalla<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=\u00bb90&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=\u00bb#ed1c24&#8243; padding=\u00bb60&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb2\/3&#8243;][vc_column_text el_class=\u00bbmyCallToActionText lightColor\u00bb]Estrategia, Neuromarketing y Gamification.<br \/>\nConvi\u00e9rtete en un aut\u00e9ntico <strong>Hero Master<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243;][mk_button corner_style=\u00bbrounded\u00bb size=\u00bblarge\u00bb bg_color=\u00bb#ffffff\u00bb txt_color=\u00bb#ed1c24&#8243; icon=\u00bbicon-map-marker\u00bb url=\u00bbtalleres-eventos-workshops\/\u00bb align=\u00bbcenter\u00bb el_class=\u00bbmyCallToActionBtn\u00bb]TALLERES y EVENTOS[\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_color=\u00bb#000000&#8243; padding=\u00bb40&#8243;][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275306561{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AshMaurya.jpg\u00bb image_width=\u00bb200&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title style=\u00bbstroke\u00bb corner_style=\u00bbrounded\u00bb tag_name=\u00bbh4&#8243; border_width=\u00bb1&#8243; size=\u00bb16&#8243; color=\u00bb#ffffff\u00bb font_weight=\u00bb300&#8243; font_family=\u00bbnone\u00bb margin_top=\u00bb7&#8243; margin_bottom=\u00bb20&#8243; responsive_align=\u00bbleft\u00bb el_class=\u00bblightColor\u00bb]ASH MAURYA \u00b7\u00a0Running Lean [\/mk_fancy_title][vc_column_text el_class=\u00bblightColor\u00bb] Foco Foco Foco Enf\u00f3cate en una diferenciaci\u00f3n memorable que realmente importe a tus clientes [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3&#8243; css=\u00bb.vc_custom_1464275300981{padding-right: 40px !important;}\u00bb][mk_image src=\u00bbhttp:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AlexOsterwalder.jpg\u00bb image_width=\u00bb200&#8243; image_height=\u00bb205&#8243; crop=\u00bbfalse\u00bb hover=\u00bbfalse\u00bb margin_bottom=\u00bb0&#8243;][mk_fancy_title [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3158,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE<\/title>\n<meta name=\"description\" content=\"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theheroplan.com\/es\/libro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE\" \/>\n<meta property=\"og:description\" content=\"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theheroplan.com\/es\/libro\/\" \/>\n<meta property=\"og:site_name\" content=\"EL PLAN DEL H\u00c9ROE\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-28T12:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MrVecino\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theheroplan.com\/es\/libro\/\",\"url\":\"https:\/\/theheroplan.com\/es\/libro\/\",\"name\":\"El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE\",\"isPartOf\":{\"@id\":\"https:\/\/theheroplan.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theheroplan.com\/es\/libro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theheroplan.com\/es\/libro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg\",\"datePublished\":\"2014-04-29T07:12:49+00:00\",\"dateModified\":\"2019-10-28T12:43:56+00:00\",\"description\":\"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theheroplan.com\/es\/libro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/theheroplan.com\/es\/libro\/#primaryimage\",\"url\":\"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg\",\"contentUrl\":\"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg\",\"width\":718,\"height\":500},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theheroplan.com\/es\/#website\",\"url\":\"https:\/\/theheroplan.com\/es\/\",\"name\":\"EL PLAN DEL H\u00c9ROE\",\"description\":\"Estrategia \u00e1gil + Neuromarketing + Gamification\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theheroplan.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE","description":"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theheroplan.com\/es\/libro\/","og_locale":"es_ES","og_type":"article","og_title":"El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE","og_description":"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.","og_url":"https:\/\/theheroplan.com\/es\/libro\/","og_site_name":"EL PLAN DEL H\u00c9ROE","article_modified_time":"2019-10-28T12:43:56+00:00","og_image":[{"width":718,"height":500,"url":"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MrVecino","twitter_misc":{"Tiempo de lectura":"16 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theheroplan.com\/es\/libro\/","url":"https:\/\/theheroplan.com\/es\/libro\/","name":"El Libro \u00b7 3\u00aa edici\u00f3n! - EL PLAN DEL H\u00c9ROE","isPartOf":{"@id":"https:\/\/theheroplan.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theheroplan.com\/es\/libro\/#primaryimage"},"image":{"@id":"https:\/\/theheroplan.com\/es\/libro\/#primaryimage"},"thumbnailUrl":"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg","datePublished":"2014-04-29T07:12:49+00:00","dateModified":"2019-10-28T12:43:56+00:00","description":"3\u00aaed. El Plan del H\u00e9roe. Un camino gamificado y lean, en busca de tu estrategia ganadora. Un libro escrito y dise\u00f1ado por Daniel Vecino. Pr\u00f3logo Ash Maurya.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theheroplan.com\/es\/libro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/theheroplan.com\/es\/libro\/#primaryimage","url":"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg","contentUrl":"https:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2015\/12\/banner_book_3ed.jpg","width":718,"height":500},{"@type":"WebSite","@id":"https:\/\/theheroplan.com\/es\/#website","url":"https:\/\/theheroplan.com\/es\/","name":"EL PLAN DEL H\u00c9ROE","description":"Estrategia \u00e1gil + Neuromarketing + Gamification","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theheroplan.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/pages\/12"}],"collection":[{"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":313,"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":4880,"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/pages\/12\/revisions\/4880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/media\/3158"}],"wp:attachment":[{"href":"https:\/\/theheroplan.com\/es\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}