{"id":5238,"date":"2017-09-11T08:00:37","date_gmt":"2017-09-11T06:00:37","guid":{"rendered":"http:\/\/theheroplan.com\/en\/?p=5238"},"modified":"2020-01-03T14:37:43","modified_gmt":"2020-01-03T12:37:43","slug":"neuromarketing-armoury-entrevistamos-a-hedda-martina-sola","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/en\/neuromarketing-armoury-entrevistamos-a-hedda-martina-sola\/","title":{"rendered":"&#8220;Neuromarketing Armoury&#8221; &#8211; Interview with Hedda Martina Sola"},"content":{"rendered":"<p>Fighters,<\/p>\n<p>Few days ago I had the opportunity to chat with <a href=\"https:\/\/heddamartinasola.com\/\">Hedda Martina Sola<\/a>.<\/p>\n<p>She is a great neuromarketing professional with more than 20 years of experience and author of <a href=\"https:\/\/www.amazon.com\/Neuromarketing-Armoury-Business-Association-Publication\/dp\/1543261892\/\">\u201cNeuromarketing Armoury\u201d<\/a> book. A book that is part of the Neuromarketing Science and Business Association Publication Series.<\/p>\n<p>According Hedda Martina, <em>\u201cthe book contains numerous tests which may help boost your brain\u2019s creativity in solving marketing problems (determining the retail price, market positioning, product design etc.), as well as a number of techniques assistant professors can utilise in their exercises at the faculty.\u201d<\/em><\/p>\n<p>I would like to thank Hedda Martina for giving us the opportunity to record a video interview about her job and for offering <strong>several copies of her book for our members of <a href=\"http:\/\/Wakigami.com\">Wakigami<\/a><\/strong>, the Lean Fighters Dojo!<\/p>\n<p>If you want to watch the video and win one of these copies, <a href=\"http:\/\/wakigami.com\/en\/forums\/topic\/neuromarketing-armoury-interview-with-hedda-martina-sola\/\"><strong>click here<\/strong>!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We interview Hedda Martina Sola, &#8220;Neuromarketing Armoury&#8221; author.<br \/>\nDo not miss the video and the instructions to get one paperback copy for free!<\/p>\n<p>Enjoy!<\/p>\n","protected":false},"author":1,"featured_media":5239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Neuromarketing Armoury&quot; - Interview with Hedda Martina Sola - The Hero Plan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theheroplan.com\/en\/neuromarketing-armoury-entrevistamos-a-hedda-martina-sola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Neuromarketing Armoury&quot; - Interview with Hedda Martina Sola - The Hero Plan\" \/>\n<meta property=\"og:description\" content=\"We interview Hedda Martina Sola, &quot;Neuromarketing Armoury&quot; author. 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