{"id":5145,"date":"2016-12-16T12:32:03","date_gmt":"2016-12-16T10:32:03","guid":{"rendered":"http:\/\/theheroplan.com\/en\/?p=5145"},"modified":"2017-06-05T18:50:47","modified_gmt":"2017-06-05T16:50:47","slug":"the-hero-plan-workshop-in-milano","status":"publish","type":"post","link":"https:\/\/theheroplan.com\/en\/the-hero-plan-workshop-in-milano\/","title":{"rendered":"The Hero Plan workshop in Milano"},"content":{"rendered":"[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h1 class=\"eventTitle1\">THE HERO PLAN<br \/>\nWorkshop!<\/h1>\n<h2>MILANO<\/h2>\n<p>30 march 2017<\/p>\n[\/vc_column_text][vc_column_text]\n<h3>MASTER<\/h3>\n<p><a href=\"http:\/\/theheroplan.com\/en\/contact\/\">Daniel Vecino<\/a>, The Hero Plan author<\/p>\n<h3>DURATION<\/h3>\n<p>8 hours<\/p>\n<p>The event will be performed in English<\/p>\n<h3>KEY TOPICS<\/h3>\n<ul>\n<li>The Hero Plan<\/li>\n<li>Lean Strategy<\/li>\n<li>Business Model Innovation<\/li>\n<li>Neuromarketing<\/li>\n<li>Gamification<\/li>\n<\/ul>\n<h3>GOALS<\/h3>\n<ul>\n<li>Learn the keys that define the winning strategy of your company<\/li>\n<li>Discover the three steps of the journey to design killer proposals<\/li>\n<li>Target customers analyzing their true needs<\/li>\n<li>Develop focus and different proposals<\/li>\n<li>Learn and apply the neuroscientific knowledge of becoming memorable<\/li>\n<li>Improve our differentiating proposal with memorable experiences<\/li>\n<li>Practice with the conversion rules from The Hero Plan battle board to Business Model and Lean Canvas to design your value plan<\/li>\n<li>Design lean experiments to validate hypothesis<\/li>\n<\/ul>\n<h3>CONTENTS<\/h3>\n<p><strong>THE HERO PLAN Fighting!<\/strong><\/p>\n<ul>\n<li>\nFocus Focus Focus, Different and Memorable: three keys of a killer proposal<\/li>\n<li>The DNA of a proposal<\/li>\n<li>The Hero Plan Battle Board<\/li>\n<\/ul>\n<p><strong>GOAL Focus Focus Focus<\/strong><\/p>\n<ul>\n<li>Hero: discovering our powers and weaknesses<\/li>\n<li>Allies: ready to help us<\/li>\n<li>The Hero Plan Mission Board<\/li>\n<\/ul>\n<p><strong>PLAN Learning through the battle<\/strong><\/p>\n<ul>\n<li>The power of the villain<\/li>\n<li>Differentiating Plan<\/li>\n<li>Value Plan: conversion rules from The Hero Plan Battle Board to Business Model Canvas and Lean Canvas<\/li>\n<li>Neuromarketing and the science of being memorable<\/li>\n<li>Emotional triggers<\/li>\n<li>Memorable Plan<\/li>\n<\/ul>\n<p><strong>ACTION Learning through failure<\/strong><\/p>\n<ul>\n<li>Designing lean experiments <\/li>\n<\/ul>\n<h3>ABOUT THE HERO PLAN<\/h3>\n<p>The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.<\/p>\n<p>A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.<\/p>\n<p>A goal you can only achieve by practical and real application of effective neuromarketing techniques.<\/p>\n<p>Are you ready to fight?<\/p>\n<h3>MORE INFO&#8230;<\/h3>\n<p><a href=\"http:\/\/fortytwo42.com\/projects\/thp\/\">FortyTWO website<\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][mk_custom_box el_class=&#8221;eventSideBar&#8221;][vc_column_text]\n<div class=\"single-post-fancy-title\">TICKETS<\/div>\n[\/vc_column_text][vc_column_text]The ticket includes:<br \/>\n+ The Hero Plan Digital English Book<br \/>\n+ The Hero Plan Virtual Kit<br \/>\n+ The Hero Plan Fighter Certificate<br \/>\n+ Lunch &#038; Coffee<\/p>\n[\/vc_column_text][vc_column_text]<strong>PRICE:<\/strong><\/p>\n<p>+ Standard rate: 795\u20ac<\/p>\n<p>Less than 10 tickets available<\/p>\n[\/vc_column_text][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ed1c24&#8243; txt_color=&#8221;#ffffff&#8221; url=&#8221;http:\/\/fortytwo42.com\/projects\/thp\/&#8221; align=&#8221;center&#8221;]REGISTER Now![\/mk_button][\/mk_custom_box][mk_custom_box el_class=&#8221;eventSideBar&#8221;][vc_column_text]\n<div class=\"single-post-fancy-title\">Organised by<\/div>\n[\/vc_column_text][vc_column_text]The Hero Plan<br \/>\nFortyTwo<br \/>\n[\/vc_column_text][\/mk_custom_box][mk_custom_box el_class=&#8221;eventSideBar&#8221;][vc_column_text]\n<div class=\"single-post-fancy-title\">Supported by<\/div>\n[\/vc_column_text][vc_column_text]Domus Academy[\/vc_column_text][\/mk_custom_box][\/vc_column][\/vc_row][mk_page_section bg_color=&#8221;#000000&#8243; padding=&#8221;40&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1464275306561{padding-right: 40px !important;}&#8221;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AshMaurya.jpg&#8221; image_width=&#8221;150&#8243; image_height=&#8221;205&#8243; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;0&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; size=&#8221;16&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;300&#8243; font_family=&#8221;none&#8221; margin_top=&#8221;7&#8243; margin_bottom=&#8221;20&#8243; responsive_align=&#8221;left&#8221; el_class=&#8221;lightColor&#8221;]<strong>ASH MAURYA<\/strong> \u00b7\u00a0Running Lean<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]\n<p class=\"small\"><strong>FocusFocusFocus<\/strong><br \/>\nFocus on a memorable difference that matters to your customers<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1464275300981{padding-right: 40px !important;}&#8221;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_AlexOsterwalder.jpg&#8221; image_width=&#8221;150&#8243; image_height=&#8221;205&#8243; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;0&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; size=&#8221;16&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;300&#8243; font_family=&#8221;none&#8221; margin_top=&#8221;7&#8243; margin_bottom=&#8221;20&#8243; responsive_align=&#8221;left&#8221; el_class=&#8221;lightColor&#8221;]<strong>ALEX OSTERWALDER<\/strong> \u00b7\u00a0Strategizer[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]\n<p class=\"small\"><strong>Lean Strategy &#038; Gamification<\/strong><br \/>\nThe Hero Plan, a systematic and gamified lean method to design your strategy<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1464275313300{padding-right: 40px !important;}&#8221;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/testimonial_SergioJimenez.jpg&#8221; image_width=&#8221;150&#8243; image_height=&#8221;205&#8243; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;0&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; size=&#8221;16&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;300&#8243; font_family=&#8221;none&#8221; margin_top=&#8221;7&#8243; margin_bottom=&#8221;20&#8243; responsive_align=&#8221;left&#8221; el_class=&#8221;lightColor&#8221;]<strong>SERGIO JIM\u00c9NEZ<\/strong> \u00b7\u00a0GamiWorld[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]\n<p class=\"small\"><strong>Awesome engagement<\/strong><br \/>\nGamification to design strategy and business models. Awesome!<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"<div class='eventCity'>Milano<\/div>\n<div class='eventCountry'>Italy<\/div>\n<div class='eventTitle'><a href='http:\/\/theheroplan.com\/en\/the-hero-plan-workshop-in-milano\/' title='The Hero Plan Workshop in Milano'>Workshop<\/a><\/div>\n<div class='eventDate'>30 March 2017<br \/>Organised by FortyTwo<\/div>\n<div class='eventBtnDT'><a href='http:\/\/theheroplan.com\/en\/the-hero-plan-workshop-in-milano\/' title='More info...'>More info&#8230;<\/a><\/div>\n","protected":false},"author":1,"featured_media":5146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hero Plan workshop in Milano - 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