{"id":4718,"date":"2016-06-21T12:49:52","date_gmt":"2016-06-21T10:49:52","guid":{"rendered":"http:\/\/theheroplan.com\/en\/?page_id=4718"},"modified":"2018-03-08T12:23:07","modified_gmt":"2018-03-08T10:23:07","slug":"method","status":"publish","type":"page","link":"https:\/\/theheroplan.com\/en\/method\/","title":{"rendered":"Method"},"content":{"rendered":"[mk_page_section bg_image=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/2\/2014\/04\/bgC.jpg&#8221; bg_position=&#8221;right bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; el_class=&#8221;bgBlueGradient&#8221;][vc_column][mk_padding_divider size=&#8221;90&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]THE BATTLE BOARD<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor leftTextBlock&#8221;]<strong>Define in a visual an interactive way<\/strong> all the elements that define the DNA of your killer proposal using <strong><a href=\"http:\/\/theheroplan.com\/en\/download-battle-board\/\">The Hero Plan battle board<\/a><\/strong><\/p>\n[\/vc_column_text][mk_image src=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/3\/2016\/06\/download_battleboard_v11_eng.jpg&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; custom_url=&#8221;http:\/\/wakigami.com\/en\/download\/battle-board\/&#8221; align=&#8221;center&#8221; margin_bottom=&#8221;0&#8243;][mk_padding_divider size=&#8221;30&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ed1c24&#8243; txt_color=&#8221;#ffffff&#8221; icon=&#8221;icon-cloud-download&#8221; url=&#8221;http:\/\/wakigami.com\/en\/download\/battle-board\/&#8221;]DOWNLOAD[\/mk_button][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]THE MISSION BOARD<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor leftTextBlock&#8221;]<strong>Define your Focus Focus Focus <\/strong>finding who is your potential customer and their true needs in a systematic, visual, lean and gamified way.[\/vc_column_text][mk_image src=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/3\/2016\/06\/download_missionboard_v01_eng.jpg&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; custom_url=&#8221;http:\/\/wakigami.com\/en\/download\/mission-board\/&#8221; margin_bottom=&#8221;0&#8243;][mk_padding_divider size=&#8221;30&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ed1c24&#8243; txt_color=&#8221;#ffffff&#8221; icon=&#8221;icon-cloud-download&#8221; url=&#8221;http:\/\/wakigami.com\/en\/download\/mission-board\/&#8221;]DOWNLOAD[\/mk_button][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]AND MUCH MORE TOOLS!<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor leftTextBlock&#8221;]<strong>Download all the tools that we have just released<\/strong> from WAKIGAMI, our lean fighters community.<\/p>\n<p>+ Action board<br \/>\n+ Test reports<br \/>\n+ Gamified Business Model Canvas<br \/>\n+ Virtual Kit v3.0<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;30&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ed1c24&#8243; txt_color=&#8221;#ffffff&#8221; icon=&#8221;icon-cloud-download&#8221; url=&#8221;http:\/\/wakigami.com\/en\/downloads\/&#8221;]DOWNLOAD[\/mk_button][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_padding_divider size=&#8221;60&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]Heroes &#038; Villains<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;leftTextBlock lightColor&#8221;]Become the protagonist of the classic hero and villain story with The Hero Plan and discover in first person how intuitive could be work on your <strong>business strategy, action plan and business model<\/strong>.<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;45&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_hero.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>HERO<\/strong><br \/>\nYour company or yourself[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_allies.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>ALLIES<\/strong><br \/>\nPartners and providers<br \/>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_mision.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>MISSION<\/strong><br \/>\nINNOCENT IN DANGER<br \/>\nYour potential clients<br \/>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_empty.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>MISSION<\/strong><br \/>\nDANGER<br \/>\nProblems, expected benefits and needs.<br \/>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_villain.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>VILLAIN<\/strong><br \/>\nAnything or anyone you can challenge to learn[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/badge_plan.png&#8221; image_width=&#8221;115&#8243; image_height=&#8221;50%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; margin_bottom=&#8221;15&#8243;][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>PLAN<\/strong><br \/>\nFocus, different &#038; memorable<br \/>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;90&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;rgba(0,0,0,0.8)&#8221; padding=&#8221;60&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; border_width=&#8221;1&#8243; size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;20&#8243; el_class=&#8221;smallTitle&#8221;]<strong>Business Strategy<\/strong><br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>Apply the dynamic of a classic strategy game<\/strong> and you will design the focus, different and memorable plan to get a legendary proposal<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; border_width=&#8221;1&#8243; size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;20&#8243; el_class=&#8221;smallTitle&#8221;]<strong>BUSINESS MODEL<\/strong><br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>Safe time and strength developing your business model<\/strong> applying our simple conversion rules from the The Hero Plan battle board to <strong>Business Model Canvas<\/strong> and <strong>Lean Canvas<\/strong><\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; border_width=&#8221;1&#8243; size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;20&#8243; el_class=&#8221;smallTitle&#8221;]<strong>POWERFUL PITCH<\/strong><br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>Do you need a powerful 60 seconds pitch?<\/strong> Just read the battle board and you will easily get a focus roadmap to describe your proposal. Awesome!<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ed1c24&#8243; padding=&#8221;60&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;myCallToActionText lightColor&#8221;]<strong>THE HERO PLAN Digital English Pack<\/strong><br \/>\nDesign systematically your killer proposal<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ffffff&#8221; txt_color=&#8221;#ed1c24&#8243; icon=&#8221;icon-shopping-cart&#8221; url=&#8221;thp-shop&#8221; align=&#8221;center&#8221; el_class=&#8221;myCallToActionBtn&#8221;]BUY Now![\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section section_id=&#8221;pasos&#8221; el_class=&#8221;bgBlueGradient&#8221;][vc_column][mk_padding_divider size=&#8221;90&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_fancy_title tag_name=&#8221;h2&#8243; size=&#8221;55&#8243; line_height=&#8221;70&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;40&#8243; el_class=&#8221;bigTitle&#8221;]A systematic and lean journey<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;leftTextBlock lightColor&#8221;]<strong>THE HERO PLAN<\/strong> is a three steps systematic journey to design a focus, different and memorable proposal; a killer proposal.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;45&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/3\/2016\/06\/steps.png&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; align=&#8221;center&#8221; margin_bottom=&#8221;0&#8243;][mk_padding_divider size=&#8221;45&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; border_color=&#8221;#ffffff&#8221; line_height=&#8221;14&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;bold&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;0&#8243; el_class=&#8221;subTitle&#8221;]<strong>STEP 1<\/strong><br \/>\n[\/mk_fancy_title][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243;]TARGET<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>DISCOVER<\/strong> your hero mission<br \/>\n[\/vc_column_text][mk_custom_list el_class=&#8221;lightColor&#8221;]\n<ul>\n<li><strong>POWERS<\/strong> and <strong>WEAKNESSES<\/strong><\/li>\n<li><strong>ALLIES<\/strong><\/li>\n<li><strong>MISSION<\/strong>\n<ul class=\"sublist\">\n<li><strong>Who should be saved?<\/strong><br \/>\nWho is your client?<\/li>\n<li><strong>What is the threat?<\/strong><br \/>\nWhich are their true needs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; corner_style=&#8221;rounded&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; border_color=&#8221;#ffffff&#8221; line_height=&#8221;14&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;bold&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;0&#8243; el_class=&#8221;subTitle&#8221;]<strong>STEP 2<\/strong>[\/mk_fancy_title][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243;]PLAN<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>DESIGN<\/strong> the plan to get the victory through a proposal able to satisfy your client true needs<\/p>\n[\/vc_column_text][mk_custom_list el_class=&#8221;lightColor&#8221;]\n<ul>\n<li><strong>DIFFERENT PLAN<\/strong><br \/>\nA unique proposal<\/li>\n<li><strong>MEMORABLE PLAN<\/strong><br \/>\na proposal that deserves to be remembered<\/li>\n<li><strong>VALUE PLAN<\/strong><br \/>\nA viable proposal in terms of time and investment<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_fancy_title style=&#8221;stroke&#8221; tag_name=&#8221;h4&#8243; border_width=&#8221;1&#8243; border_color=&#8221;#ffffff&#8221; line_height=&#8221;14&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;bold&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;0&#8243; el_class=&#8221;subTitle&#8221;]<strong>STEP 3<\/strong><br \/>\n[\/mk_fancy_title][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243;]ACTION[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]<strong>VALIDATE<\/strong> the hypothesis that compose the DNA of your proposal<\/p>\n[\/vc_column_text][mk_custom_list el_class=&#8221;lightColor&#8221;]\n<ul>\n<li><strong>TARGET<\/strong><br \/>\nClient-Problem hypothesis<\/li>\n<li><strong>PLAN<\/strong><br \/>\nProblem-Solution hypothesis<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;90&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ed1c24&#8243; padding=&#8221;60&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;myCallToActionText lightColor &#8220;]<strong>Strategy, Neuromarketing y Gamification<\/strong>.<br \/>\nBecome a true <strong>Hero Master<\/strong>.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ffffff&#8221; txt_color=&#8221;#ed1c24&#8243; icon=&#8221;icon-map-marker&#8221; url=&#8221;events-workshops-professional-certifications&#8221; align=&#8221;center&#8221; el_class=&#8221;myCallToActionBtn&#8221;]WORKSHOPS &#038; EVENTS[\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section bg_repeat=&#8221;no-repeat&#8221; el_class=&#8221;bgBlueGradient&#8221;][vc_column][mk_padding_divider size=&#8221;90&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][mk_fancy_title tag_name=&#8221;h2&#8243; size=&#8221;55&#8243; line_height=&#8221;70&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;40&#8243; el_class=&#8221;bigTitle&#8221;]A useful guide about memorable<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;leftTextBlock lightColor&#8221;]Discover and apply with The Hero Plan, powerful and accesible <strong>neuroscientific techniques<\/strong> to use emotions to <strong>maximize your opportunities to be remembered and chosen by your clients<\/strong>.<\/p>\n<p>Now you can systematically work on it through The Hero Plan battle board and <strong>emotional triggers<\/strong>.<\/p>\n[\/vc_column_text][mk_padding_divider size=&#8221;45&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]EMOTIONAL TRIGGERS<br \/>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;leftTextBlock lightColor&#8221;]Emotional triggers are actions that use emotions to create memories aligned with our main target: satisfy our client true needs.[\/vc_column_text][mk_padding_divider size=&#8221;45&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/emotionalTriggers_satisfaction.png&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; align=&#8221;right&#8221; group=&#8221;_general&#8221; margin_bottom=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;5&#8243; responsive_align=&#8221;left&#8221;]<strong>Satisfaction emotional triggers<\/strong><\/p>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]Actions that use emotions to <strong>satisfy exiting true needs<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;45&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/emotionalTriggers_unbalance.png&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; align=&#8221;right&#8221; group=&#8221;_general&#8221; margin_bottom=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;5&#8243; responsive_align=&#8221;left&#8221;]<strong>Unbalance emotional triggers<\/strong><\/p>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]Actions that use emotions to <strong>create or intensify true needs<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;45&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/emotionalTriggers_alert.png&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; align=&#8221;right&#8221; group=&#8221;_general&#8221; margin_bottom=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;5&#8243; responsive_align=&#8221;left&#8221;]<strong>Alert emotional triggers<\/strong><\/p>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]Actions that use emotions to <strong>capture client attention and make impact<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;45&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][mk_image src=&#8221;http:\/\/theheroplan.com\/es\/wp-content\/uploads\/sites\/2\/2014\/04\/emotionalTriggers_sensorial.png&#8221; image_width=&#8221;100%&#8221; image_height=&#8221;100%&#8221; crop=&#8221;false&#8221; hover=&#8221;false&#8221; align=&#8221;right&#8221; group=&#8221;_general&#8221; margin_bottom=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;18&#8243; color=&#8221;#ffffff&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;5&#8243; responsive_align=&#8221;left&#8221;]<strong>Sensorial emotional triggers<\/strong><\/p>\n[\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor&#8221;]Actions that use emotions and five senses to <strong>record memories intensively<\/strong><br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;90&#8243;][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ed1c24&#8243; padding=&#8221;60&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;myCallToActionText lightColor&#8221;]We are ready to fight by your side<br \/>\nto help your company to succeed<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][mk_button corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; bg_color=&#8221;#ffffff&#8221; txt_color=&#8221;#ed1c24&#8243; icon=&#8221;icon-briefcase&#8221; url=&#8221;business&#8221; align=&#8221;center&#8221; el_class=&#8221;myCallToActionBtn&#8221;]BUSINESS Services[\/mk_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_image=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/2\/2014\/04\/bgC.jpg&#8221; bg_position=&#8221;right bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; el_class=&#8221;bgBlueGradient&#8221;][vc_column][mk_padding_divider size=&#8221;90&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][mk_fancy_title size=&#8221;35&#8243; line_height=&#8221;50&#8243; color=&#8221;#ffffff&#8221; font_weight=&#8221;normal&#8221; font_family=&#8221;none&#8221; margin_bottom=&#8221;15&#8243; el_class=&#8221;mediumTitle&#8221;]THE BATTLE BOARD [\/mk_fancy_title][vc_column_text el_class=&#8221;lightColor leftTextBlock&#8221;]Define in a visual an interactive way all the elements that define the DNA of your killer proposal using The Hero Plan battle board [\/vc_column_text][mk_image src=&#8221;http:\/\/theheroplan.com\/en\/wp-content\/uploads\/sites\/3\/2016\/06\/download_battleboard_v11_eng.jpg&#8221; 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