The Hero Plan

A gamified lean journey to design your killer strategy
taking the most of neuromarketing

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The Hero Plan

“The Hero Plan, a gamified way ‚Ä®to systematically design and test your strategy”

ALEX OSTERWALDER
Business Model Generation

 

“I am excited with this book! Focus on a memorable difference that matters”

ASH MAURYA
Running Lean

“Boost your success oportunities through neuromarketing and emotional triggers”

MARIA LOPEZ
Bitbrain

“A gamified way to design strategy and business models. Brutally addictive!”

SERGIO JIMENEZ
Gamification Model Canvas

A Gamified lean journey

Design & test your killer strategy in a lean way,
through a gamified and systematic three steps Hero journey

Target

DISCOVER who are your potential customers, and which are their true needs, starting from your powers and allies.

Plan

DESIGN a proposition able to satisfy your customer needs through:

Differential Strategy

The plan that makes your proposition unique

Memorable Strategy

The plan to make your customers remember your proposition and turn it into a legend

Value Strategy

A viable business model

Action

VALIDATE the hypothesis that compose the DNA of your killer strategy.

Follow the Hero Journey and you will get a focus, different and memorable strategy

Focus

Your product & yourself FIT your client true needs in a simplest way

Different

Defeat villains with a unique value proposition, making the most of your powers

Memorable

Trigger actions to satisfy client true needs through emotions

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The Book











24 hours Spain shipping costs = 6.50 euros
Contact us for Canarias and International shipping

  • El Plan del H√©roe
  • El Plan del H√©roe
  • El Plan del H√©roe
  • El Plan del H√©roe
  • El Plan del H√©roe
  • El Plan del H√©roe
  • El Plan del H√©roe
For your hero inside!

Startups and companies,
no matter the size and sector.

Innovation, strategy, business model
& marketing professionals.

Lean Startup, Business Model Canvas, Gamification and Effectuation practitioners.

Neuroscience lovers.

Main Content
EPIC WIN

The Hero Plan
DNA of a winning proposition
The Battle Board
The Hero Pitch

TARGET

Hero
Allies
Mission
I do not know who is my customer

DIFFERENTIAL PLAN

Villain
Direct Hits

MEMORABLE PLAN

The neuroscience about memorable
Emotional Triggers

VALUE PLAN

Business Model Canvas
Lean Canvas

ACTION

Hypothesis
Build-Measure-Learn
Validation Board

HERO MASTER

Master Battles
The Hero Plan Checklist

An awesome experience

Prologue by ASH MAURYA, Running Lean author & Lean Canvas creator

Strategy & Neuromarketing through a gamified & systematic journey

300 illustrated pages in an unforgettable printed edition

+ 80 examples, winning and failure cases

+ 200 QR codes with videos, websites and third party references

The Battle Board

The Battle Board is the right place to work and fight with all the elements you need,
in order to design your killer strategy.

Specially for Business Model Canvas & Lean Startup lovers

Full conversion to
Business Model Canvas & Lean Canvas

You can easily turn The Hero Plan™ Battle Board into Business Model Canvas & Lean Canvas (or the other way around) at any time.

Just check the easy conversion instructions included with The Battle Board.
Download Battle Board

Integrated with
the best Third Party Tools

Follow the Hero journey fighting with your Battle Board, and the best Third Party Tools:
Empathy Map
Business Model Canvas
Lean Canvas
Validation Board

Hero Master Workshops

Join other Heroes around the world and
fight side by side with The Hero Plan™ creator

Check the upcoming Hero Master Workshops list or Unlock your city!
Available in Spanish & English

Who should attend

Fighters & Strategists
Marketing professionals
Entrepreneurs
Innovators
Consultants
CEOs
You & the Hero inside you!

Why
Strategic Plan

How many folders do you have over it?
You really need a fighting plan!

Different

First, better or cheaper?
Be different my friend!

Memorable

Gurus say that emotions and experiences are the key. But why? How can you systematically design and use them?

Action workflow!

Discover a true workflow to integrate The Hero Plan and Lean tools in your organization.
Business Model Canvas,
Lean Canvas, Lean Startup,
Customer Development, Validation Board, Lean Stack,…

One-To-One &
Special Shows!

If you or your company prefer one-to-one experience, contact us!.

We will define together the best for your needs.

One-to-one or remote sessions
Personalized workshops
Keynotes
Mentoring

Upcoming Hero Master Workshops & Shows!

Unlock

Your city!
2014

Unlock!
your city

Brussels [Belgium]
Paris [France]
San Francisco [USA]
Bogota [Colombia]
Mexico DF [Mexico]

Logro√Īo

Spain
May 14, 2014 · 18.30h-20h
Coming Soon!
THP BOOK TOUR

Pamplona

Spain
May 6 · 8 · 15, 2014

Register

Fighting with THP

May 06 The killer strategy for SMEs

May 08 Design new products/services

May 15 Launch new products/services

Supported by
Confederación de Empresarios de Navarra

Download brochure

Worldwide

ZGZ Spain
April 13, 2014 · 18h
Coming Soon!
NASA SPACE APPS CHALLENGE

Lleida

Spain
March 26, 2014 · 18h-20h
Sold out
MASTER UNIVERSITARIO DE PSICOPEDAGOG√ćA

How to manage your professional career with The Hero Plan

Supported by
Facultat de Ciencies de l’Educaci√≥ de la Universitat de Lleida

Zaragoza

Spain
March 11, 2014
Sold out
AYANET BUSINESS FORUM

Granada

Spain
February 25, 2014
Sold out
THP BOOK TOUR

Supported by
AJE GRANADA
GrinUGR
T√°ktice

Daniel Vecino will sign The Hero Plan books at the end of the event

Granada

Spain
February 25, 2014
Sold out
Fighting for Memorable!

Supported by
GrinUGR

Daniel Vecino will sign The Hero Plan books at the end of the event

Zaragoza

Spain
February 19 · 26, March 12 · 19, 2014
Sold out
ARAG√ďN EMPRESA

WORKSHOP
16 HOURS IN SPANISH

Supported by
Instituto Aragonés de Fomento

More info

Madrid

Spain
February 18, 2014 · 17.10h
Sold out!
SAL√ďN MI EMPRESA

EL PLAN DEL H√ČROE Y
EL ARTE DE LO MEMORABLE

More info

Zaragoza

Spain
February 12, 2014 · 12.30h Р14h
Sold out
ADEA TECH DAY

FIGHTING!
La reinvención constante
como clave competitiva

More info

Download ADEA brochure

Oviedo

Spain
February 11, 2014 · 12.30h
Sold out
THP BOOK TOUR

Huesca

Spain
February 4, 2014 · 17h
Sold out
THP BOOK TOUR

Supported by
PT WALQA
C√°mara de Huesca
Fundesa

More info…

Diario Altoaragón Press Release

Murcia

Spain
November 20, 2013
Sold out
Fight for your legendary strategy

Sponsored by Plan Presto
6 hours – Spanish
Download brochure (Spanish)

Pamplona

Spain
October 4-5, 2013
Sold out
Hero Master Workshop

2 days (16 hours) – Spanish
Centro Europeo de Empresas e Innovación
Download brochure (Spanish)

Madrid

Spain
September 18, 2013
Sold out
PHILIPS Breakfasts

Private event for 20 managers of big companies. Only with invitation

Barcelona

Spain
July 5-6, 2013
Sold out!
Hero Master Workshop

2 days (16 hours) – Spanish

Barcelona

Spain
July 4, 2013
Sold out!
ESADE Alumni Marketing Club

How to make an impression
1 hour – Spanish

More info
Photo gallery

Barcelona

Spain
July 1, 2013
Sold out!
Hero Master Class

Introduction to The Hero Plan
2 hours – Spanish

Madrid

Spain
June 20, 2013
Sold out!
GAMIFICATION World Congress

Available languages: English & Spanish

More info
Photo gallery

Granada

Spain
April 11, 2013
Sold out!
Iniciador
Gamification & Strategy

Zaragoza

Spain
March 6, 2013
Sold out!
LinkToStart
Cooking your idea

Zaragoza

Spain
February 5 · 12 · 19 · 26, 2013
Sold out!

Aragon Empresa

Mexico DF

Mexico
November 29, 2012
Sold out!

Hermanos Vazquez

About

Daniel Vecino

Lean Strategy & Neuromarketing

LINKEDIN PROFILE


TWITTER


CONTACT US

DO YOU NEED HELP?
DO YOU WANT TO HIRE US?

You can contact us sending an email to
info@theheroplan.com

Partners

  • Barambambu

    Technology Design
    Social Media



  • Bitbrain

    Brain Computer Interfaces for all


Special thanks
Alex Osterwalder, Ash Maurya, Eric Ries, Steve Blank, Randy Komisar & Trevor Owens.
Without their effort and previous work,
The Hero Plan could not have been possible.
…AND FOR YOUR FEEDBACK & SUPPORT, IN NO SPECIAL ORDER

José Manuel Cristobal
Nacho Vilalta
Nacho Torres
Manuel F. Herranz
Alfredo Elías
Jes√ļs India
Javier Martín
Chema Amate
Daniel Domingo
Miriam S√°nchez
Oscar Royo
Enrique Torquet
Raquel Frisa
Celso L. Masid

Guillermo Marqueta
Alfonso J. Lahuerta
MariCarmen López
Luis Vecino
Rogelio Perusquía
Soledad Medina
María Luisa Castel
Jorge √Ālvarez
Jara Cordero
Sonia San José
Gerardo Katssenian
Ramón Martínez
Rogelio Machuca

María López
Javier Nidalia
Alejandro Gómez
María Vecino
Nacho Pulido
Eduardo Vazquez
Javier Vazquez
Pedro Carreras
Francisco Mallen
José Antonio Otero
Miguel √Āngel Berniz
Paco Rojas
Marta Poiloró

Natalia Takis
Eva Palacino
Jes√ļs Arnau
Marta Monzón
Javier S√°nchez
Julia Julve
Antonio Escartín
Juan Gasca
Marcos Valenzuela
Juan Carlos Marín
√Āngel Borroy
F. Javier Romero
Ricardo Pedrol

… and you!